全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Paul Custance , Keith Walley , Dongni Jiang
来源:[J].Marketing Intelligence & Planning, 2012, Vol.30 (1), pp.18-32Emerald
摘要:Purpose - This paper seeks to address a gap in the literature relating to crisis brand management in emerging markets. Design/methodology/approach - The study is based on secondary research and 15 qualitative depth interviews with mothers living in Beijing. Findings - The st...
作者:Keith Walley , Paul Custance , Ruxin Zhang
来源:[J].Marketing Intelligence & Planning, 2012, Vol.30 (4), pp.477-491Emerald
摘要:Purpose - This paper aims to explore the service quality concept in the context of the rapidly growing Chinese language training market. Design/methodology/approach - The study is based on a mixed methodology that includes secondary research, eight qualitative depth interviews...
作者:Paul Custance , Paul Copley
来源:[J].Marketing Intelligence & Planning, 2013, Vol.31 (7), pp.823-837Emerald
摘要:Purpose - The purpose of this paper is to report the findings of a research study that sought to identify the key dimensions of luxury from a UK consumers' perspective. Design/methodology/approach - The project was empirical in nature and based on a two-stage methodology that inv...
作者:Keith Walley , Paul Custance , Stephen Parsons
来源:[J].Bus. Strat. Env., 2000, Vol.9 (6)Wiley
摘要:Abstract 10.1002/1099-0836(200011/12)9:6<355::AID-BSE263>3.3.CO;2-8 Consumer concern for the environment has been on the increase in recent years. This concern has created many opportunities, as well as threats, for all businesses but particularly for those involved in the a...
作者:Paul Custance , Gaynor Orton ...
来源:[J].Qualitative Market Research: An International Journal, 2009, Vol.12 (3)Emerald
摘要:Purpose - The aim of this article is to consolidate the theory relating to longitudinal attitude surveys, and supplement it with knowledge gained from the execution of an annual attitude survey of consumers. Design/methodology/approach - First, the article presents a distillation...
作者:Keith Walley , Paul Custance
来源:[J].Journal on Chain and Network Science, 2011, Vol.10 (3), pp.185-192Wageningen Academic Publishers
摘要:Organisations that simultaneously cooperate and compete are engaged in what has become known as 'coopetition'. The agri-food sector is one of the oldest and most established supply chains. It contains numerous examples of coopetition and this paper uses six cases drawn from the s...
作者:Paul Custance , Sam Taylor ...
来源:[J].Journal of Business & Industrial Marketing, 2007, Vol.22 (6)Emerald
摘要:Purpose - With brands being an important source of competitive advantage, knowledge of branding is needed to inform their management. After reviewing the literature, the article aims to report the findings of a case study that investigated the role of branding in the industrial p...

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