全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Paul Custance , Keith Walley , Dongni Jiang
来源:[J].Marketing Intelligence & Planning, 2012, Vol.30 (1), pp.18-32Emerald
摘要:Purpose - This paper seeks to address a gap in the literature relating to crisis brand management in emerging markets. Design/methodology/approach - The study is based on secondary research and 15 qualitative depth interviews with mothers living in Beijing. Findings - The st...
作者:Paul Custance , Keith Walley ...
来源:[J].South Asian Journal of Business and Management Cases, 2015, Vol.4 (1), pp.74-86Sage国际出版集团
摘要:The purpose of the article is to provide insight into care farming and the role that it may play in agriltural multifunctionality. The paper outlines three case studies of care farming in the UK to compare and contrast the roles that such organizations may play in multifunctional...
作者:Keith Walley , Paul Custance , Ruxin Zhang
来源:[J].Marketing Intelligence & Planning, 2012, Vol.30 (4), pp.477-491Emerald
摘要:Purpose - This paper aims to explore the service quality concept in the context of the rapidly growing Chinese language training market. Design/methodology/approach - The study is based on a mixed methodology that includes secondary research, eight qualitative depth interviews...
作者:Paul Custance , Paul Copley
来源:[J].Marketing Intelligence & Planning, 2013, Vol.31 (7), pp.823-837Emerald
摘要:Purpose - The purpose of this paper is to report the findings of a research study that sought to identify the key dimensions of luxury from a UK consumers' perspective. Design/methodology/approach - The project was empirical in nature and based on a two-stage methodology that inv...
作者:Keith Walley , Paul Custance , Stephen Parsons
来源:[J].Bus. Strat. Env., 2000, Vol.9 (6)Wiley
摘要:Abstract 10.1002/1099-0836(200011/12)9:6<355::AID-BSE263>3.3.CO;2-8 Consumer concern for the environment has been on the increase in recent years. This concern has created many opportunities, as well as threats, for all businesses but particularly for those involved in the a...
作者:Paul Custance , Gaynor Orton ...
来源:[J].Qualitative Market Research: An International Journal, 2009, Vol.12 (3)Emerald
摘要:Purpose - The aim of this article is to consolidate the theory relating to longitudinal attitude surveys, and supplement it with knowledge gained from the execution of an annual attitude survey of consumers. Design/methodology/approach - First, the article presents a distillation...
作者:Paul Custance , Sam Taylor ...
来源:[J].Journal of Business & Industrial Marketing, 2007, Vol.22 (6)Emerald
摘要:Purpose - With brands being an important source of competitive advantage, knowledge of branding is needed to inform their management. After reviewing the literature, the article aims to report the findings of a case study that investigated the role of branding in the industrial p...

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