全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Naveen Amblee , Wonjoon Kim
来源:[J].Decision Support Systems(IF 2.201), 2016, Vol.81, pp.41-53Elsevier
摘要:Abstract(#br)Word-of-mouth (WOM) in the form of online customer reviews has received considerable attention by practitioners and academics. Prior literature has focused more on the understanding of the phenomenon using the frequency or overall rating/valence information of WOM, w...
作者:Naveen Amblee , Tung Bui
来源:[J].International Journal of Electronic Commerce(IF 1.425), 2008, Vol.12 (3), pp.11-28Taylor & Francis
摘要:Recent research has reinforced the importance of product reviews in e-commerce. Since posting and maintaining on-line reviews is quite inexpensive, most e-business sites keep them for the entire duration of a product offering. Few products enjoy a steady stream of new reviews. A ...
作者:Naveen Amblee , Tung Bui
来源:[J].International Journal of Electronic Commerce(IF 1.425), 2011, Vol.16 (2), pp.91-114Taylor & Francis
摘要:Social commerce has taken the e-tailing world by storm. Business-to-consumer sites and, more important, intermediaries that facilitate shopping experience, continue to offer more and more innovative technologies to support social interaction among like-minded community members or...
作者:Naveen Amblee
来源:[J].International Journal of Hospitality Management, 2015, Vol.49, pp.37-39Elsevier
摘要:Abstract(#br)While research has shown that security, cleanliness and location are key attributes when customers choose hostels, the relationship between these attributes has not been properly examined. We take a word-of-mouth (WOM) approach to study the relationship between these...
作者:Naveen Amblee , Tung Bui
来源:[J].International Journal of Electronic Commerce(IF 1.425), 2008, Vol.12 (3), pp.11-28JSTOR
摘要:Recent research has reinforced the importance of product reviews in e-commerce. Since posting and maintaining on-line reviews is quite inexpensive, most e-business sites keep them for the entire duration of a product offering. Few products enjoy a steady stream of new reviews. A ...
作者:... Wonjoon Kim , Naveen Amblee , Jaeseung Jeong
来源:[J].European Journal of Marketing, 2012, Vol.46 (11/12), pp.1523-1538Emerald
摘要:Purpose(#br) – Previous literature on WOM has consistent findings on the positive and significant effect of WOM volume on product sales, but the literature on WOM valence has been mixed. In this study, the authors aim to explain the reason for the mixed effect of WOM valence...

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