全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Nathalia C. Tjandra , Maktoba Omar , John Ensor
来源:[J].International Journal of Emerging Markets, 2015, Vol.10 (4), pp.858-874Emerald
摘要:Purpose – The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. Design/methodology/approach – The study was conducted by employing a qualitative research method. V...
作者:Nathalia C. Tjandra , Maktoba Omar ...
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.22-40TP
摘要:With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative study was to explore the impact ...

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