全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Youngtae Choi , Andrew Thoeni , Michael W. Kroff
来源:[J].Journal of Relationship Marketing, 2018, Vol.17 (1), pp.52-70Taylor & Francis
摘要:ABSTRACT(#br)Most existing social media research has been user focused. This study looks at social media from the brand's perspective by testing (1) theoretical links between brand-action antecedents and positive electronic word of mouth (eWOM); and (2) how brand loyalty and soci...
作者:Julie Guidry Moulard , Michael W. Kroff , Judith Anne Garretson Folse
来源:[J].Journal of Business Research, 2011, Vol.65 (3), pp.340-346Elsevier
摘要:Abstract(#br)This empirical research focuses on suspense, which is proposed to be a formative construct comprised of the emotions of hope and fear. Two measurement studies that focus on developing a scale for suspense, as well as scales for its two emotional components of ho...
作者:David M. Szymanski , Michael W. Kroff , Lisa C. Troy
来源:[J].Journal of the Academy of Marketing Science, 2007, Vol.35 (1), pp.35-52Springer
摘要:Abstract(#br)The field of product innovation has expanded rapidly and clear insights regarding the relationship between product innovativeness and new product performance have become more elusive and difficult to discern through qualitative reviews of the literature. To offer muc...

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