全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Marina Ochkovskaya , Valentina Gerasimenko , Maria Rybalko
来源:[J].Transnational Marketing Journal, 2014, Vol.2 (2), pp.99-111TP
摘要:The study investigates the peculiarities of place branding for Moscow. Recently the numbers of foreign tourists visiting Moscow have increased but the majority of them are over 40 years old. Since the population of most Western countries is ageing, this seems to be a conducive tr...

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