全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Robert L. Williams , Maktoba Omar
来源:[J].Journal of Marketing for Higher Education, 2014, Vol.24 (2), pp.222-242Taylor & Francis
摘要:Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand ...
作者:Maktoba Omar , Nathalia C. Tjandra , John Ensor
来源:[J].Journal of Retailing and Consumer Services, 2014, Vol.21 (5), pp.753-763Elsevier
摘要:Abstract(#br)The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older consumers have b...
作者:... Nana Owusu-Frimpong , Sonny Nwankwo , Maktoba Omar
来源:[J].Journal of Retailing and Consumer Services, 2015, Vol.22, pp.24-36Elsevier
摘要:Abstract(#br)This paper investigates the dynamic concept of reference points through an empirical evaluation of consumer selection of referents related to apparel purchase decision-making. The overarching aim is to build a new multi-item measurement scale that exhibits sound...
作者:... Nana Owusu-Frimpong , Sonny Nwankwo , Maktoba Omar
来源:[J].Journal of Retailing and Consumer Services, 2015, Vol.22, pp.164-177Elsevier
摘要:Abstract(#br)This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the generalizability of the consumer styles inventory (CSI) based on the original construct by Sproles and Kendall (1986)....
作者:Robert Williams , Collins Osei , Maktoba Omar
来源:[J].Journal of Marketing for Higher Education, 2012, Vol.22 (1), pp.71-81Taylor & Francis
摘要:As Higher Education Institutions (HEI) become more marketised and increasingly promotionalised, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process Model which depicts the key co...
作者:Maktoba Omar , Ambisisis Ambituuni
来源:[J].Journal of Small Business and Enterprise Development, 2018, Vol.25 (6), pp.886-901Emerald
摘要:The purpose of this paper is to analyse the external antecedents of pricing information acquisition in an integrative manner. The study develops understanding of determinants of information acquisition as a crucial prerequisite of successful pricing strategies within German small...
作者:... Zaheer Khan , Maktoba Omar , Mavis Gutu
来源:[J].International Marketing Review, 2019, Vol.36 (2), pp.190-212Emerald
摘要:In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. However, limited insights have been offered by scholars on multinational enterprises and their marketing a...
作者:Taotao Chen , Ronald W. McQuaid , Maktoba Omar
来源:[J].Journal of Chinese Economic and Foreign Trade Studies, 2015, Vol.8 (1), pp.49-66Emerald
摘要:Purpose(#br) – The purpose of this paper is to develop a double mechanism model to separate two foreign direct investment (FDI) intra-industry spillovers mechanisms: spillovers by FDI intensity and by FDI efficiency. This paper seeks to illustrate the potential use of the do...

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