全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Maktoba Omar , Ian Bathgate , Sonny Nwankwo
来源:[J].Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 2011, Vol.21 (2)Emerald
摘要:Purpose - The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market. Design/meth...
作者:Maktoba Omar , Marc Porter
来源:[J].Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 2011, Vol.21 (4)Emerald
摘要:Purpose - The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a new market directly. In the context of international business market entry, much research emphasis has been ...
作者:Maktoba Omar , Marc Porter
来源:[J].Glob. Bus. Org. Exc., 2007, Vol.27 (1)Wiley
摘要:Abstract 10.1002/joe.20181.abs In this research into corporate culture at Ducati Motorcycles, Spa., the qualitative approach was used based on Johnson's theory of corporate culture, relying on structured and unstructured interviews followed up by participant observation. Cor...
作者:Maktoba Omar , Robert L. Williams Jr , David Lingelbach
来源:[J].Journal of Product & Brand Management, 2009, Vol.18 (3)Emerald
摘要:Purpose - This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; and communication, identity, and image. Design/methodology/approach - A review of the current knowledge of ...
作者:Michael Lewrick , Maktoba Omar , Jr Williams
来源:[J].Journal of Technology Management & Innovation, 2011, Vol.6 (3)SciELO
摘要:The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired...
作者:Maktoba Omar , Sonny Nwankwo
来源:[J].Marketing Intelligence & Planning, 2006, Vol.24 (4)Emerald
摘要:Purpose - The research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for providing a context-specific explanation of market orientation. Design/methodology/approach - A sample from the He Bei Ligh...

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