全部文献期刊会议图书|学者科研项目
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作者:Kyounghee Chu , Doo-Hee Lee , Ji Yoon Kim
来源:[J].International Journal of Advertising, 2016, Vol.35 (1), pp.106-134
摘要:Non-stereotypical gender role (NSGR) representations have been increasing gradually over time in advertising, where male celebrities endorse traditionally or stereotypically female-oriented products and vice versa. This research proposes that the overall effect of NSGR advertisin...
作者:Kyounghee Chu , Do-Hee Lee , Ji Yoon Kim
来源:[J].Journal of Business Research, 2019, Vol.99, pp.472-480
摘要:Abstract(#br)In spite of the ubiquity of brand personification (BP) in advertising, research that examines its effects directly is limited. This study explores the effect of verbal BP on consumer response and the underlying mechanisms involved. In addition, we identified the...
作者:Tony C. Garrett , Sungkyu Lee , Kyounghee Chu
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.272-292
摘要:Purpose(#br)The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms of consumer product evalu...
作者:Young-Gun Choi , Kyounghee Chu , Eun Jung Choi
来源:[J].International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2018, Vol.8 (2), pp.1-19
摘要:There are extensive studies about video game addiction. However, empirical research on this topic in a workplace context is rare. The purpose of this study, is to empirically test how video game addiction affects organizational behaviors and how to attenuate this effect. The SEM ...
作者:Xina Yuan , Kyounghee Chu , Shun Cai
来源:[J].Journal of Global Information Management (JGIM), 2018, Vol.26 (2), pp.204-232
摘要:One of the key elements that an electronic retailer (e-tailer) relies on for converting website visitors to buyers is information quality management. Previous studies recognized that information quality is a significant predictor of the online consumers' trust, satisfaction with ...
作者:Kyounghee Chu , Doo-Hee Lee ...
来源:[J].JOURNAL OF KOREAN MARKETING ASSOCIATION, 2017, Vol.32 (2), pp.103-124
摘要:Social networking service (SNS) has unique characteristics that distinguish it from traditional communication environments. Primarily, SNS enables a fundamentally different ecosystem for communicating marketing activities. Incidentally, the communication paradigm has shifted...

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