全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Jessica Lichy , Tatiana Khvatova , Kevin Pon
来源:[J].Journal of Management Development, 2014, Vol.33 (7), pp.638-661Emerald
摘要:Purpose(#br) – The purpose of this paper is to provide an insight into the extent to which faculty have adopted technology-enhanced learning in the delivery of undergraduate programmes to a largely international cohort, and indirectly the barriers that may be preventing a mo...
作者:Jessica Lichy , Kevin Pon
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.5-21TP
摘要:Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardis...
作者:... Aurélien Eminet , Katia Passerini , Kevin Pon
来源:[J].Journal of Small Business Management, 2018, Vol.56, pp.177-196Wiley
摘要:The globalization of entrepreneurship education requires instructors to understand, and adjust the curriculum for, cultural disparities. This study investigates the impact of cultural norms on the attitudes of university entrepreneurship students in France and the United Sta...

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