全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Jessica Lichy , Kevin Pon
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.5-21TP
摘要:Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardis...

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