全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Keith Walley , Chen Li
来源:[J].Journal of Brand Management, 2015, Vol.22 (3), pp.246-260Springer
摘要:Abstract(#br)The aim of this article is to provide insight into the market for luxury brands in China. A literature review is used to inform an inductive methodology based on an empirical survey of 200 Chinese consumers. The data were collected in a series of street intercept int...
作者:Keith Walley , Des Thwaites
来源:[J].Journal of Strategic Marketing, 1996, Vol.4 (3), pp.163-179Taylor & Francis
摘要:This paper presents an original, holistic model of competitive advantage following a review, critique and interpretation of a diverse literature with a view to aiding understanding among marketing practitioners and concentrating thought among marketing academics. In the first ins...
作者:Des Thwaites , Keith Walley , Steve Foots
来源:[J].Industrial Marketing Management, 1996, Vol.25 (3), pp.209-222Elsevier
摘要:Abstract(#br)Despite the acknowledged importance of differential advantage, there is a paucity of guidance concerning its management. This study provides insights into the nature of differential advantage in terms of the concept of marketing assets and offers a framework for its ...

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