全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Julie Kellershohn , Keith Walley , Frank Vriesekoop
来源:[J].British Food Journal(IF 0.614), 2017, Vol.119 (6), pp.1324-1336Emerald
摘要:The purpose of this paper is to investigate the use of pricing (incentive and deterrent) to shift the purchase decision intent of parents when they order food for their child in a fast food restaurant.;;A financial incentive and a deterrent pricing tactic was tested using an...
作者:Keith Walley , Paul Custance , Ruxin Zhang
来源:[J].Marketing Intelligence & Planning, 2012, Vol.30 (4), pp.477-491Emerald
摘要:Purpose - This paper aims to explore the service quality concept in the context of the rapidly growing Chinese language training market. Design/methodology/approach - The study is based on a mixed methodology that includes secondary research, eight qualitative depth interviews...
作者:Keith Walley , Paul Custance ...
来源:[J].Marketing Intelligence & Planning, 2013, Vol.31 (7), pp.823-837Emerald
摘要:Purpose - The purpose of this paper is to report the findings of a research study that sought to identify the key dimensions of luxury from a UK consumers' perspective. Design/methodology/approach - The project was empirical in nature and based on a two-stage methodology that inv...
作者:Keith Walley , Paul Custance , Stephen Parsons
来源:[J].Bus. Strat. Env., 2000, Vol.9 (6)Wiley
摘要:Abstract 10.1002/1099-0836(200011/12)9:6<355::AID-BSE263>3.3.CO;2-8 Consumer concern for the environment has been on the increase in recent years. This concern has created many opportunities, as well as threats, for all businesses but particularly for those involved in the a...
作者:Keith Walley , Paul Custance ...
来源:[J].Qualitative Market Research: An International Journal, 2009, Vol.12 (3)Emerald
摘要:Purpose - The aim of this article is to consolidate the theory relating to longitudinal attitude surveys, and supplement it with knowledge gained from the execution of an annual attitude survey of consumers. Design/methodology/approach - First, the article presents a distillation...

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