全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Julie Kellershohn , Keith Walley , Frank Vriesekoop
来源:[J].British Food Journal(IF 0.614), 2017, Vol.119 (6), pp.1324-1336Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the use of pricing (incentive and deterrent) to shift the purchase decision intent of parents when they order food for their child in a fast food restaurant. (#br)Design/methodology/approach(#br)A financial incentive an...
作者:Keith Walley , Siyao WANG
来源:[C].2nd International Conference on Education, Management Science and Economics(ICEMSE 2017)2017CNKI
摘要:Except for the Wine's brands, price, promotion, Customers have different sensory evaluation towards to the Chinese Wine and Foreign wine, which can affect the customers' purchasing decisions. The survey about the consumer's preferences toward the Chinese Wine and foreign wine is ...
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作者:Keith Walley , Stephen Parsons , Maggie Bland
来源:[J].British Food Journal(IF 0.614), 1999, Vol.101 (2), pp.148-162Emerald
摘要:In recent years, quality assurance schemes have grown considerably in number and scope. Several useful benefits have been claimed for them including their value as marketing advantages. However, there appears to be a paucity of published research to support this claim. This paper...
作者:Keith Walley , Chen Li
来源:[J].Journal of Brand Management, 2015, Vol.22 (3), pp.246-260Springer
摘要:Abstract(#br)The aim of this article is to provide insight into the market for luxury brands in China. A literature review is used to inform an inductive methodology based on an empirical survey of 200 Chinese consumers. The data were collected in a series of street intercept int...

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