全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Julie Kellershohn , Keith Walley , Frank Vriesekoop
来源:[J].British Food Journal(IF 0.614), 2017, Vol.119 (6), pp.1324-1336Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the use of pricing (incentive and deterrent) to shift the purchase decision intent of parents when they order food for their child in a fast food restaurant. (#br)Design/methodology/approach(#br)A financial incentive an...
作者:Julie Kellershohn , Keith Walley , Frank Vriesekoop
来源:[J].British Food Journal(IF 0.614), 2018, Vol.120 (11), pp.2569-2581Emerald
摘要:Purpose(#br)The purpose of this paper is to examine the role of branding on healthy fast food items. (#br)Design/methodology/approach(#br)A total of 20 children (age 4–6) performed one open sort and four closed card sorts about food preferences, perceived healthiness and per...
作者:Julie Kellershohn , Keith Walley , Frank Vriesekoop
来源:[J].Canadian Journal of Dietetic Practice and Research(IF 0.524), 2018, Vol.79 (3), pp.129-132ProQuest
摘要:Purpose: In the province of Ontario, a new law requires restaurants and food service providers, with more than 20 locations in Ontario, to prominently list the calorie content of their food items on the menu. This study examined if the new calorie information shifted the Ont...

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