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作者:Helena A. Williams , Robert L. Williams < ...
来源:[J].Int. J. of Leisure and Tourism Marketing, 2014, Vol.4 (1), pp.1-18Inderscience 出版公司
摘要:Gastro-tourism, a niche that attracts billions in revenue worldwide, involves intentional pursuits of authentic memorable culinary experiences while travelling internationally, regionally or locally. For gastro-tourists, food is the motivation for travel; the locations merely fun...
作者:Helena A. Williams , Robert L. Williams Jr. , Maktoba Omar
来源:[J].Transnational Marketing Journal, 2014, Vol.2 (1), pp.21-37TP
摘要:This paper examines infrastructure considerations and the significance of co-creation and co-branding within the Culinary Transnational Gastronomic Tourism Industry. Gastronomic Tourists crave hands-on immersion into regional food cultures. For the gastro-tourist, where expe...

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