全部文献期刊会议图书|学者科研项目
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作者:... Joshua Park , Sang-Bong An , Han-Mo Oh
来源:[J].Sustainability, 2019, Vol.11 (18)MDPI
摘要:Although it is widely accepted that corporate social responsibility (CSR) is key to obtaining business sustainability, there is a significant lack of empirical tests on the longer-term benefits of CSR in academic literature. The objective of our study was to examine the effe...
作者:Byeong-Joon Moon , Han-Mo Oh
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.224-238Emerald
摘要:Purpose(#br)The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, t...
作者:Han-Mo Oh , Young-Woong Hwang
来源:[J].Int. J. of Multinational Corporation Strategy, 2018, Vol.2 (2), pp.176-191Inderscience 出版公司
摘要:It is widely accepted that a key driver of a firm's international growth is its knowledge about how to compete in foreign markets. Such knowledge is often accumulated through direct experience. Many firms, however, have attained substantial growth in foreign markets although they...
作者:Han-Mo Oh
来源:[J].INTERNATIONAL BUSINESS REVIEW, 2019, Vol.23 (1), pp.241-255Nurimedia
摘要:Small- and medium-sized ventures can accomplish substantial export growth through resource-investments in innovation and marketing, and diversification strategy. Because the size of a venture may influence its resource-allocation, risk-taking, and strategic choices in the ex...
作者:Han-Mo OH
来源:[J].THE INTERNATIONAL COMMERCE & LAW REVIEW, 2018, Vol.77, pp.305-327Nurimedia
摘要:Export Intermediaries engage in an exporter’s side transaction with an importer’s side, both of which are customers of these intermediaries. Therefore, dyadic perspectives implied in conventional theories of customer orientation should be revised to apply to a triadic relati...
作者:Han-Mo Oh , Sang-Bong An
来源:[J].Korean Jouranl of Business Administration, 2017, Vol.30 (2), pp.183-201Nurimedia
摘要:Although start-up firms are relatively insufficient in resources such as knowledge about potential host countries that can be acquired from experiential learning, some start-up firms have successfully expanded their businesses into foreign markets. Advocating the idea that v...
作者:Han-Mo Oh
来源:[J].INTERNATIONAL BUSINESS REVIEW, 2017, Vol.21 (2), pp.155-173Nurimedia
摘要:It seems to be a common sense that a key driver of success for an exporter’s expansion into a country market is its knowledge about how to compete in the market. Such knowledge is often accumulated through direct learning in markets. Nonetheless, many exporters with little p...
作者:Han-Mo Oh , Young-Mo Kwon , Zhou Xin
来源:[J].KOREAN INTERNATIONAL ACCOUNTING REVIEW, 2019, Vol.83, pp.213-227Nurimedia
摘要:Many firms can create value by attaining a competitive advantage through resource-investments in innovation and marketing, and strategy such as diversification. Because firm size can influence resource allocation, risk taking, and firm strategies, it is necessary to investig...
作者:Sang-Bong An , Han-Mo Oh
来源:[J].Journal of Industrial Economics and Business, 2018, Vol.31 (3), pp.887-903Nurimedia
摘要:An alliance with a nonprofit organization enables a start-up firm to achieve marketplace positional advantage and a superior performance. In spite of the importance of start-up firms’ alliance with nonprofit organizations, scholars have paid little explained how those allian...
作者:Han-Mo Oh , Byeong-Joon Moon
来源:[J].JOURNAL OF DISTRIBUTION RESEARCH, 2015, Vol.20 (2), pp.95-114Nurimedia
摘要:This study attempts to provide an understanding of the effects of corporate social responsibility (CSR) engagement on outcomes in international channels of distribution. Despite the importance of CSR in international business model and strategy, few studies have addressed th...

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