全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Silvia Dessì , Federica Caboni , Ernestina Giudici
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.72-83TP
摘要:Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today’s transnational companies have modified their strategies. By using a regional or geographic indication, it is possible to exploit existing associatio...

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