全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
中外文文献  中文文献  外文文献
作者:Federica Caboni , Roberto Bruni
来源:[J].International Journal of Marketing Studies, 2015, Vol.7 (6), pp.14CCSE
摘要:This paper is an attempt to develop a new way to sell products or services for retailers within town centres. An analysis of the literature revealed that the use of the Internet and digital commerce strategies are rarely used as tools to revitalize urban retail and develop a...
作者:Angela Dettori , Federica Caboni , Ernestina Giudici
来源:[J].Journal of Management and Sustainability, 2017, Vol.7 (4), pp.65CCSE
摘要:Firms working in the third millennium have to face the challenge of being more sustainable. The complexity and the multidisciplinary nature of sustainability also requires new and specific knowledge. This means the necessity of a critical rethinking of the education system in the...
作者:Silvia Dessì , Federica Caboni , Ernestina Giudici
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.72-83TP
摘要:Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today’s transnational companies have modified their strategies. By using a regional or geographic indication, it is possible to exploit existing associatio...

我们正在为您处理中,这可能需要一些时间,请稍等。

资源合作:cnki.scholar@cnki.net, +86-10-82896619   意见反馈:scholar@cnki.net

×