全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Gila E. Fruchter , Eugene D. Jaffe , Israel D. Nebenzahl
来源:[J].Automatica(IF 2.919), 2006, Vol.42 (8), pp.1371-1380Elsevier
摘要:Abstract(#br)In this paper, we study the dynamic production location decisions of a manufacturer of a certain branded product. Considering brand-image as a form of goodwill, we extend the well-known Nerlove–Arrow dynamic model by adding both country-image and price. Formulat...
作者:Eugene D. Jaffe , Donata Vianelli ...
来源:[J].Cities, 2015, Vol.44, pp.50-59Elsevier
摘要:Abstract(#br)The literature about cities’ marketing is replete with articles on the subject of city branding. Included in this literature are articles dealing with the subject of measuring city image, which is a precursor to the development of a city brand. However, many of ...
作者:Eugene D. Jaffe , Israel D. Nebenzahl , Hanoch Pasternak
来源:[J].Journal of Global Marketing, 1989, Vol.2 (2), pp.27-51Taylor & Francis
摘要:Seventy-five small and medium-sized Israeli firms were surveyed with the aim of determining what factors discriminate between successful and less successful exporters. Success was defined by "stage of export development"; three stages were identified:"partially interested,""growi...
作者:Eugene D. Jaffe , Carlos R. Martinez
来源:[J].Journal of International Consumer Marketing, 1995, Vol.7 (3), pp.7-28Taylor & Francis
摘要:Mexico's entry into the North American Free Trade Agreement has raised concern among business leaders about the ability of domestic firms to compete at home and abroad. A key factor that will determine the competitiveness of local manufacturers is the effect that country image ha...
作者:Eugene D. Jaffe
来源:[J].Africa Journal of Management, 2015, Vol.1 (3), pp.284-294Taylor & Francis
摘要:This review of Nicolas Papadopoulos and Leila Hamzaoui-Essoussi's paper “Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research” touches upon the authors’ objectives and the extent to which they have bee...
作者:Shlomo I. Lampert , Eugene D. Jaffe
来源:[J].Journal of Global Marketing, 1996, Vol.10 (2), pp.27-52Taylor & Francis
摘要:This paper integrates comparative advantage with marketing variables to develop a model of international trade potential. Specifically, the conditions which determine potential trade are factor and transition costs which determine the offer and price and country-of-origin effect ...
作者:Kyung-Il Ghymn , Eugene D. Jaffe
来源:[J].Journal of Global Marketing, 2004, Vol.17 (1), pp.5-22Taylor & Francis
摘要:In the United States, few studies have investigated the organizational buying process of importers. The present study views importer vendor search as proactive rather than passive. A survey of Israeli import managers shows that product variables, such as quality and features, and...
作者:Joseph B. Chasin , Hartmut H. Holzmuller , Eugene D. Jaffe
来源:[J].Journal of International Consumer Marketing, 1989, Vol.1 (2), pp.9-29Taylor & Francis
摘要:This paper presents the results of a cross-cultural, comparative study of United States and Australian buyer perceptions of industrial goods made in Eastern Europe. Many COMECON countries possess skilled workers and natural resources which afford them with comparative advantage i...
作者:Eugene D. Jaffe , Hanoch Pasternak
来源:[J].Industrial Marketing Management, 1997, Vol.26 (3), pp.237-243Elsevier
摘要:Abstract(#br)This article reports the results of a study of response effects owing to the use of computer-administered questioning (CAQ). Two types of CAQ were used: PCs used in a laboratory setting and notebook computers used in respondent locations. Notebook computers used in r...

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