全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Silvia Dessì , Federica Caboni , Ernestina Giudici
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.72-83TP
摘要:Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today’s transnational companies have modified their strategies. By using a regional or geographic indication, it is possible to exploit existing associatio...
作者:Claudia Melis , Ernestina Giudici , Angela Dettori
来源:[B].Lecture Notes in Information Systems and Organisation2013Springer
摘要:Abstract “Creativity without boundaries” could be the best expression to describe the activity of an enterprise which was founded a few years ago in Sardinia (Italy). Its concept is a rediscovery of barter , the ancient practice to obtain goods from other people. The basic r...
作者:Silvia Dessì , Claudia Melis , Ernestina Giudici
来源:[B].Physica-Verlag HD2012Springer
摘要:Abstract Taking the continuous growth of online advertising into account, the necessity to adequately measure the effectiveness of web ads emerges, by having an approach broader than the Click Through Rate (CTR). As scholars underline web ads can be unconsciously processed even w...
作者:Ernestina Giudici , Claudia Melis ...
来源:[J].International Journal of Quality and Service Sciences, 2013, Vol.5 (1), pp.101-114Emerald
摘要:Purpose - This paper aims to focus on evaluating the rich cultural intangible heritage of Sardinia Island, and how such a heritage can contribute to the implementation of tourism during the low season. The purpose is also to verify whether the enhancement of intangible heritage a...
作者:Ernestina Giudici , Enrico Secchi , Cristina Secci
来源:[J].The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review, 2009, Vol.5 (3), pp.85-96CGRN
摘要:The institution of the Sardinian Mining Geopark represents a development opportunity for an area hit severely by the end of its local mining industry. Sardinian mines have been in operation for over 8,000 years, making them one of the most important economic resources throug...

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