全部文献期刊会议图书|学者科研项目
中外文文献  中文文献  外文文献
作者:Byeong-Joon Moon
来源:[J].Journal of Business Research, 2013, Vol.66 (10), pp.1698-1708
摘要:Abstract(#br)This study focuses on the factors that influence strategic thinking at the organizational level. Based on previous research on strategic thinking in diverse management fields including marketing strategy, strategic management, and human resource management, this rese...
作者:Byeong-Joon Moon , Han-Mo Oh
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.224-238
摘要:Purpose(#br)The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, t...
作者:Byeong-Joon Moon , Lee W. Lee , Chang Hoon Oh
来源:[J].International Marketing Review, 2015, Vol.32 (5), pp.518-539
摘要:Purpose(#br) – The purpose of this paper is to investigate the relationship among consumers’ corporate associations, consumer-corporate connection, and corporate brand loyalty, with a particular focus on the moderating role of national culture. (#br)Design/methodology/approa...
作者:Byeong-Joon Moon
来源:[J].Int. J. of Internet Marketing and Advertising, 2004, Vol.1 (1), pp.104-118
摘要:This study provides an exploratory model to understand the factors that influence consumers to adopt the internet instead of traditional channels for information search and product purchase. The authors reviewed previous established theories on consumer decision making in of...
作者:Han-Mo Oh , Byeong-Joon Moon
来源:[J].JOURNAL OF DISTRIBUTION RESEARCH, 2015, Vol.20 (2), pp.95-114
摘要:This study attempts to provide an understanding of the effects of corporate social responsibility (CSR) engagement on outcomes in international channels of distribution. Despite the importance of CSR in international business model and strategy, few studies have addressed th...

我们正在为您处理中,这可能需要一些时间,请稍等。

资源合作:cnki.scholar@cnki.net, +86-10-82896619   意见反馈:scholar@cnki.net

×