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作者:Sonia San-Martín , Blanca López-Catalán , María A. Ramón-Jerónimo
来源:[J].Journal of Organizational Computing and Electronic Commerce(IF 0.429), 2013, Vol.23 (4), pp.350-371
摘要:The technology adoption of mobile commerce has frequently been studied by considering the extended technology acceptance model (TAM). However, the role of the perceived drivers and impediments affecting potential mobile shoppers' acceptance has been scarcely analyzed. This articl...
作者:Sonia San Martín , Blanca López-Catalán , María A. Ramón-Jerónimo
来源:[J].Industrial Management & Data Systems(IF 1.674), 2012, Vol.112 (6), pp.946-963
摘要:Purpose(#br) – The purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m-commerce). Introducing the perspective of firms, the paper advances the literature of m-commerce adoption that mainly focuses on the consumer standp...
作者:Sonia San-Martin , Blanca López-Catalán
来源:[J].Industrial Management & Data Systems(IF 1.674), 2013, Vol.113 (2), pp.156-170
摘要:Purpose(#br) – The purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile shoppers. (#br)Design/methodology/approach(#br) – ...
作者:Blanca López-Catalán , Sonia San Martín , Nadia Jiménez
来源:[J].Cuadernos de Estudios Empresariales, 2016, Vol.26, pp.61-78
摘要:La literatura ha analizado ampliamente los factores que afectan a la adopción del comercio móvil (CM) por parte de los consumidores. Sin embargo, no ha abordado de la misma manera las propuestas de valor que el empresario puede incorporar a su oferta comercial, derivadas de ...

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