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作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445SAGE
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internaland external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets areinvestigated from both a resou...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445Sage国际出版集团
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internal and external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets are investigated from both a res...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445SAGE
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internaland external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets areinvestigated from both a resou...
作者:Britta Boyd , Anna Marie Dyhr Ulrich
来源:[J].Int. J. of Globalisation and Small Business, 2014, Vol.6 (1), pp.15-36Inderscience 出版公司
摘要:Based on a sample of 177 exporting SMEs, this study investigates what market entry strategy is used by Danish family and non-family businesses. From a resource-based view, three critical internal factors (risk, flexibility and control) affecting the entry mode choice into the BRI...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen
来源:[J].Transnational Marketing Journal, 2014, Vol.2 (1), pp.1-19TP
摘要:The aim of this article is to investigate the relevance of an alternative entry mode, the incubator concept. Such an alternative entry mode like the so-called incubator is increasingly being used as a shortcut or bridge to a distant market. In-depth qualitative research on a...

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