全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Youngtae Choi , Andrew Thoeni , Michael W. Kroff
来源:[J].Journal of Relationship Marketing, 2018, Vol.17 (1), pp.52-70Taylor & Francis
摘要:ABSTRACT(#br)Most existing social media research has been user focused. This study looks at social media from the brand's perspective by testing (1) theoretical links between brand-action antecedents and positive electronic word of mouth (eWOM); and (2) how brand loyalty and soci...
作者:Youngtae Choi , Andrew Thoeni
来源:[J].European Business Review, 2016, Vol.28 (1), pp.21-38Emerald
摘要:Purpose(#br) – This paper aims to investigate what activities allow the firm to efficiently and effectively integrate social media into its strategic marketing activities. (#br)Design/methodology/approach(#br) – As the current research investigates a new area of focus in the...
作者:Andrew Thoeni , Youngtae Choi
来源:[B].Developments in Marketing Science: Proceedings of the Academy of Marketing Science2017Springer
摘要:Abstract Consumer misbehaviors are externally directed acts that violate social norms in consumption situations and cover a wide range of misbehaviors. Misbehaviors are, importantly, viewed by consumers and marketers as varyingly disreputable with some misbehaviors causing s...

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