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作者:金虹 , 王海燕 , 金春洙
来源:[J].The Business Education Journal, 2017, Vol.28 (1), pp.27-48
摘要:As a basic consumer decision-making unit, the family has been paid more and more attention by many scholars in marketing and marketing research. Previous scholars mostly focus on the study of individual consumer behavior, mistakenly believe that the family is composed of onl...
作者:金虹 , 王海燕
来源:[J].The Business Education Journal, 2016, Vol.27 (2), pp.61-73
摘要:The circle is a very common phenomenon, and its existence is closely related to people"s life in China. Whether it is entertainment life, economic life, political life or emotional life, circles are everywhere. Circle seems simple but very delicate, many scholars have already set...

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