全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:E. M. Murgado-Armenteros , M. Gutiérrez-Salcedo , F. J. Torres-Ruiz ...
来源:[J].Scientometrics(IF 2.133), 2015, Vol.102 (1), pp.519-557Springer
摘要:Abstract(#br)This article examines the conceptual evolution of qualitative research in the field of marketing from 1956 to 2011, identifying the main themes and applications for which it has been used and the trends for the future. Science mapping analysis was employed, using co-...
作者:Zongshui Wang , Hong Zhao , Yan Wang
来源:[J].Scientometrics(IF 2.133), 2015, Vol.105 (1), pp.65-82Springer
摘要:Abstract(#br)This article aims to explore the evolution of social network in marketing research by analyzing the co-occurrence index and network structures of keywords. We find that the number of articles which subjective tittle consist of social networks within 19 marketing...
作者:Branislav Radnović , Radenko Miloš Marić , Vladana Radnović ...
来源:[J].Promet (Zagreb)(IF 0.3), 2015, Vol.27 (1), pp.47-57DOAJ
摘要:The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on...
作者:Francisco Muñoz-Leiva , Juan Sánchez-Fernández , Francisco J. Liébana-Cabanillas ...
来源:[J].Expert Systems With Applications(IF 1.854), 2012, Vol.39 (12), pp.11055-11065Elsevier
摘要:Abstract(#br)This paper analyses the academic research conducted in financial marketing from 1961 to 2010. To do so, an automatic approach for detecting and visualising the hidden themes is applied. This automatic approach, based on co-word analysis, combines performance analysis...
作者:Min Jung Lee , Jang Hee Lee , Sang Chan Park
来源:[J].Expert Systems With Applications(IF 1.854), 2007, Vol.36 (2), pp.1410-1422Elsevier
摘要:Abstract(#br)A variety of research surveys have been conducted to make the right decisions, to offer insights into necessary changes, and to find new opportunities. The most of them, however, perform just one-time analysis (i.e. cross-sectional analysis) and the intelligent use o...
作者:Us Maryna I.
来源:[J].Bìznes Inform, 2017, Vol.4, pp.428-432DOAJ
摘要:The article is aimed at analyzing the role of marketing research in the activity of enterprise and determining whether it is possible to improve relationships with partners on the basis of using the results obtained. The main trends and directions of the marketing research on the...
作者:Štefan Žák
来源:[J].Studia Commercialia Bratislavensia, 2015, Vol.8 (29), pp.139-152De Gruyter
摘要:Abstract The current technological advancement and the mass utilization of information and communication technology create a milestone in the way marketing research is conducted. The presented scientific contribution focuses on the identification of innovative research methods an...
作者:Mirela Cristina VOICU
来源:[J].Challenges of the Knowledge Society, 2015, Vol.5 (1), pp.754-758DOAJ
摘要:In order to carry out an efficient marketing activity, it is well known that entrepreneurs have to find out, first of all, where and how consumers spend their time, what are the communication channels and forms they prefer and then try to interact with the customers on their terr...
作者:Mario Cepparulo , Nina Schmidt
来源:[J].The Breast(IF 2.491), 2017, Vol.32, pp.256-265Elsevier
摘要:Abstract(#br)Objective(#br)Despite the scientific evidence undoubtedly influencing current guidelines on the management of metastatic Breast cancer (mBC), marketing research data suggests this may not be reflected in EU prescribing behavior. Specifically we would like to unders...
作者:NUGZAR TODUA , TEONA GOGITIDZE
来源:[J].Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2017, Vol.1 (1), pp.69-76DOAJ
摘要:... This paper attempts to research farmers’ insights on GM crops in Georgia through February-March 2014. An in-depth survey of 611 farmers revealed that respondents lack sufficient knowledge about genetic engineering. They tend to have a negative attitude towards GM crops a...

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