全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Aysun KAHRAMAN , Canan AY
来源:[J].Yönetim ve Ekonomi, 2015, Vol.22 (2), pp.341-353DOAJ
摘要:... Internal branding supports the idea that external customers will internalize the brand more easily if employees understand and adopt the brand promise and brand values of the company which they work for. The aim of this study is to clarify internal branding phenomenon, wh...
作者:Aysun KAHRAMAN , Canan AY
来源:[J].Yönetim ve Ekonomi, 2015, Vol.22 (2), pp.341-353DOAJ
摘要:Internal branding supports the idea that external customers will internalize the brand more easily if employees understand and adopt the brand promise and brand values of the company which they work for. The aim of this study is to clarify internal branding phenomenon, which whic...
作者:Amegbe Hayford
来源:[J].Journal of Competitiveness, 2016, Vol.8 (3), pp.22-37DOAJ
摘要:... First, to examine the inter-relationship between internal branding and performance of private universities. Second, to examine customer-based brand equity (CBBE) antecedents in predicting the performance of private universities. Third, to examine the effect of internal branding...
作者:Maja Konecnik Ruzzier , Robert Kase , Katja Terglav
来源:[J].Management, 2012, Vol.7 (4), pp.309-329DOAJ
摘要:Internal branding is the process, which enables balanced view of thebrand at all company levels. Its significance is aligning values and behaviorsof employees with brand values and brand promises. In the article,we focus mainly on its implementation, which requires coordinatio...
作者:Yao-Chin Wang , Jing Yang , Chu-En Yang
来源:[J].Journal of Hospitality and Tourism Management, 2019, Vol.40, pp.31-39Elsevier
摘要:Abstract(#br)Successful hotel branding requires the management of both external and internal branding. External branding has been widely studied to understand how hotel brands connect with customers; however, internal branding targets internal employees, and the practice is not w...
作者:Gordon Liu , Wai Wai Ko , Chris Chapleo
来源:[J].Journal of Business Research, 2017, Vol.79, pp.1-11Elsevier
摘要:Abstract(#br)We extend the marketing literature on internal branding by developing a theoretical framework to explain the processes whereby brand orientation affects in- and extra-role employee brand-building behavior from the theoretical perspective of the attention-based view. ...
作者:Qionglei Yu , Yousra Asaad , Dorothy A. Yen ...
来源:[J].Studies in Higher Education, 2018, Vol.43 (1), pp.37-56Taylor & Francis
摘要:This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examin...
作者:Rose Du Preez
来源:[J].Journal of Financial Services Marketing, 2017, Vol.22 (1), pp.24-32Springer
摘要:... Although existing models propose methods of internal branding, very little is known about the actual corporate experience. Academics around the world have spent decades probing internal marketing, its subset—internal branding—and the impact of internal branding on servic...
作者:Gaye Özçelik , Mine Afacan Fındıklı
来源:[J].Procedia - Social and Behavioral Sciences, 2014, Vol.150, pp.1120-1128Elsevier
摘要:Abstract(#br)This study is an effort to examine an association between Internal Branding (IB) and Organizational Citizenship Behavior (OCB) with the mediator role of a Person-Organization fit (P-O fit). The main goal is to integrate internal branding and organizational citizenshi...
作者:Matanda , Ndubisi
来源:[J].Journal of Marketing Management, 2013, Vol.29 (9-10), pp.1030-1055Taylor & Francis
摘要:Abstract(#br)This study investigates the moderating role of employee-perceived goal congruence on the link between internal branding, internal customer orientation, and employee attitudes (person–organisation fit) and behavioural intention. The proposed hypotheses were tested ...

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