全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:M. Olmedilla , M.R. Martínez-Torres , S.L. Toral
来源:[J].Decision Support Systems(IF 2.201), 2019Elsevier
摘要:... This paper investigates the coexistence of the superhit effect and long tail phenomenon from a quantitative perspective and proposes two different methods to mathematically indicate the presence of both phenomena in 28 different product categories collected from an eWOM (electronic word of mouth...
作者:Chul Woo Yoo , Yong Jin Kim , G. Lawrence Sanders
来源:[J].Information & Management(IF 1.663), 2015, Vol.52 (4), pp.496-505Elsevier
摘要:Abstract(#br)This study aims to investigate the impact of the interactivity of electronic word of mouth (EWOM) systems and E-Quality on decision support satisfaction. To develop hypotheses, we adopted three theoretical lenses: the cognition-to-action loyalty framework, the intera...
作者:Anees Kazmi , Qazi Shujaat Mehmood
来源:[J].Management Science Letters, 2016, Vol.6 (7), pp.499-508DOAJ
摘要:This study aims to focus on the purchase intention of the consumer specifically the millennial age group with respect to the effect of Electronic word of mouth communication and brand image. The study is performed among the students of the University of Haripur. Study reveals tha...
作者:Yu Zhao , Yide Liu , Ivan K. W. Lai ...
来源:[J].Sensors(IF 1.953), 2016, Vol.16 (3)DOAJ
摘要:..., affective attitudes, cognitive attitude), engagement and electronic word of mouth (eWOM) behaviors in the context of mobile sensor computing. A conceptual model is developed, based on which, 313 valid questionnaires are collected. The research discusses the level of impa...
作者:Hung-pin Shih , Kee-hung Lai , T. C. E. Cheng
来源:[J].International Journal of Electronic Commerce(IF 1.425), 2013, Vol.17 (4), pp.137-166Taylor & Francis
摘要:In the face of market competition and growing digitization in commerce, electronic word-of-mouth (eWOM) communication has become increasingly important in shaping consumer attitudes and behaviors. We consider eWOM communication not only as an information exchange but also as a so...
作者:Naveen Amblee , Tung Bui
来源:[J].International Journal of Electronic Commerce(IF 1.425), 2011, Vol.16 (2), pp.91-114Taylor & Francis
摘要:... This paper studies the effect of electronic word of mouth (eWOM) communication among a closed community of book readers. We studied the entire market of Amazon Shorts e-books, which are digital microproducts sold at a low and uniform price. With the minimal role of price in t...
作者:Chul Woo Yoo , G. Lawrence Sanders , Junghoon Moon
来源:[J].Decision Support Systems(IF 2.201), 2013, Vol.55 (3), pp.669-678Elsevier
摘要:Abstract(#br)The idea behind the concept of Electronic Word of Mouth (e-WOM) is very important to the visibility of individuals and businesses seeking exposure on the Internet. e-WOM is defined as “any positive or negative statement made by potential, actual, or former cus...
作者:Mohammad Reza Jalilvand , Neda Samiei
来源:[J].Internet Research(IF 1.5), 2012, Vol.22 (5), pp.591-612Emerald
摘要:Purpose(#br) – In an environment in which there has been a reduction in consumer trust of both organizations and advertising, as well as a decrease in television advertising, word of mouth (WOM) offers a way to obtain a significant competitive advantage. WOM is especially ...
作者:Youngtae Choi , Andrew Thoeni , Michael W. Kroff
来源:[J].Journal of Relationship Marketing, 2018, Vol.17 (1), pp.52-70Taylor & Francis
摘要:... This study looks at social media from the brand's perspective by testing (1) theoretical links between brand-action antecedents and positive electronic word of mouth (eWOM); and (2) how brand loyalty and social media usage intensity moderate the relationships between the ante...
作者:Qiang Yan , Shuang Wu , Lingli Wang ...
来源:[J].Electronic Commerce Research and Applications(IF 1.48), 2016, Vol.17, pp.62-73Elsevier
摘要:... Since most previous studies focus on either electronic word of mouth (eWOM) from e-commerce websites (EC-eWOM) or social media (SM-eWOM), little is known about the adoption process when consumers are presented EC-eWOM and SM-eWOM simultaneously. We focus on this problem by...

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