全部文献期刊会议图书|学者科研项目
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作者:Yannan Jin , Xiaole Wu , Qiying Hu
来源:[J].European Journal of Operational Research(IF 2.038), 2017, Vol.256 (3), pp.911-923
摘要:Abstract(#br)Motivated by the prevalent store brand entry and the differing legal environments for pricing flexibility, this paper studies the interaction between a manufacturer’s channel strategy and retailers’ store brand decisions, under both flexible wholesale price (F...
作者:Hai Li , Kaijun Leng , Qiankai Qing ...
来源:[J].Transportation Research Part E(IF 2.272), 2018, Vol.118, pp.272-290
摘要:Abstract(#br)This paper investigates the strategic interplay between a national brand manufacturer and a retailer in introducing an online direct channel and a store brand by constructing a game-theoretic model that incorporates the firms' channel and brand strategies. We show...
作者:Jun Ru , Ruixia Shi , Jun Zhang
来源:[J].Production and Operations Management(IF 1.315), 2015, Vol.24 (2), pp.272-286
摘要:It is generally believed that store brands hurt the manufacturers of competing national brands while benefiting retailers. In this study, we challenge this notion by studying the impacts of a store brand when it is introduced by a power retailer. We show that a store brand may ...
作者:Salma Karray , Guiomar Martín-Herrán
来源:[J].European Journal of Operational Research(IF 2.038), 2018
摘要:Abstract(#br)This paper investigates whether manufacturers can use the timing (sequence) of their pricing and advertising decisions to benefit from or to deter store brand (SB) introductions. We develop and solve six sequential game theoretic models for a bilateral channel wh...
作者:Wei Li , Jing Chen , Bintong Chen
来源:[J].International Journal of Production Economics(IF 2.081), 2018, Vol.203, pp.69-82
摘要:Abstract(#br)We examine a retailer's Stackelberg supply chain, in which the retailer sells a product in the two brands: its own store brand (SB) and a national brand (NB) supplied by a well-established manufacturer. The two brands both face customer returns, and they differ in pr...
作者:Xiang Fang , Srinagesh Gavirneni , Vithala R. Rao
来源:[J].European Journal of Operational Research(IF 2.038), 2013, Vol.224 (2), pp.392-403
摘要:Abstract(#br)Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a n...
作者:Zongsheng Huang , Ting Feng
来源:[J].Journal of Retailing and Consumer Services, 2020, Vol.52
摘要:Abstract(#br)This paper investigates the money-back guarantee (MBG) choice problem in the presence of store brand introduction in a two-echelon supply chain consisted of one manufacturer and one retailer. Game-theoretic models with different MBG policies regarding the national brand...
作者:Qinquan Cui , Chun-Hung Chiu , Xin Dai ...
来源:[J].Transportation Research Part E(IF 2.272), 2016, Vol.90, pp.69-89
摘要:Abstract(#br)We study a risk-averse retailer’s optimal decision of introducing her store brand product by using the mean–variance formulation. The effects of the substitution factor, the capital constraint, and the development cost are examined. Taking the product quantitie...
作者:Alejandro Cotes-Torres , Pablo A. Muñoz-Gallego , Óscar González-Benito
来源:[J].Food Quality and Preference(IF 2.43), 2015, Vol.46, pp.113-118
摘要:... this study considers their effect on store brand choice. The authors analyze purchases in 13 food categories by 2011 households over the course of two years using a binomial logit mixed model. The results reveal that the household’s social class, household size, and the he...
作者:Jérôme Lacœuilhe , Didier Louis , Cindy Lombart
来源:[J].Journal of Retailing and Consumer Services, 2017, Vol.39, pp.43-53
摘要:Abstract(#br)This research shows that consumers’ relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More specifically,...

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