全部文献期刊会议图书|学者科研项目
中外文文献  中文文献  外文文献
作者:Anna Kaleka , Nigel F. Piercy , Constantine S. Katsikeas
来源:[J].Journal of Marketing Management, 1997, Vol.13 (1-3), pp.119-134
摘要:... The focus of this study is on the role of a company's export development in influencing the amount of power exercised by exporters in relationships with overseas customers. Specifically, an attempt is made: to examine exporting manufacturer power exercised in trading rel...
作者:Constantine S. Katsikeas , Ali Al-Khalifa , Dave Crick
来源:[J].International Business Review, 1997, Vol.6 (2), pp.147-163
摘要:... Based upon a dual-country research design, an attempt is made specifically to investigate the presence of potentially significant differences in such criteria between Bahraini importing distributors and two groups of UK exporting manufacturers differentiated by their degree o...
作者:Constantine S. Katsikeas , Anna Kaleka
来源:[J].Industrial Marketing Management, 1999, Vol.28 (6), pp.613-625
摘要:... Understanding the forces driving the import decision-making process of overseas customers is vital in exporters' efforts to compete successfully. However, little empirical research has been conducted in the field of international marketing to examine the issue of import motiv...
作者:Byeong-Joon Moon , Han-Mo Oh
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.224-238
摘要:Purpose(#br)The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, th...
来源:[J].Sealing Technology, 2010, Vol.2010 (5), pp.5-5
摘要:As part of its ongoing commitment to grow its business, Beldam Crossley Ltd is now looking for additional distributors and agents in The Americas, Europe, the Middle East, India, Africa and the Asia–Pacific region.
作者:David R. McIntyre
来源:[J].Journal of Marketing, 1977, Vol.41 (2), pp.88-90
摘要:A key to strategic marketing planning
来源:[J].Journal of Marketing, 1977, Vol.41 (2), pp.88-90
摘要:How to set objectives when reliable data sources are not available; and how to carry out strategies and measure results.
作者:Anonymous
来源:[J].Manufacturing Close - Up, 2011
摘要:According to a release, Viper Powersports designs, manufactures and markets a line of American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network.
作者:Anonymous
来源:[J].Engineering Business Journal, 2011
摘要:Since I personally own two Dodge Vipers, an '08 convertible and a 2010 ACR Laguna Vista, after reading an article on the Viper Diamondback, I had to see for myself.

我们正在为您处理中,这可能需要一些时间,请稍等。

资源合作:cnki.scholar@cnki.net, +86-10-82896619   意见反馈:scholar@cnki.net

×