全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Alastair Matheson
来源:[J].Trials(IF 2.206), 2017, Vol.18 (1)Springer
摘要:Last this year in this journal, Barbour and colleagues reported a study of “marketing trials” in leading medical journals ( Trials 2016;17:31). In this commentary I discuss their research, describe new analyses of the study cohort and consider measures to address marketing...
作者:Rebecca Kippen , Erica James , Bernadette Ward ...
来源:[J].BMC Cancer(IF 3.333), 2017, Vol.17 (1)Springer
摘要:Community misconception of what causes cancer is an important consideration when devising communication strategies around cancer prevention, while those initiating social marketing campaigns must decide whether to target the general population or to tailor messages for different ...
作者:Carol Byrd-Bredbenner , Colleen Delaney , Jennifer Martin-Biggers ...
来源:[J].Trials(IF 2.206), 2017, Vol.18 (1)Springer
摘要:... Thus, the purpose of this article is to retrospectively examine the recruitment and retention marketing plan used in the online HomeStyles randomized controlled trial (RCT) and discuss outcomes associated with completion of the intervention.
作者:Ntuli A. Kapologwe , Gibson B. Kagaruki , Albino Kalolo ...
来源:[J].BMC Health Services Research(IF 1.773), 2017, Vol.17 (1)Springer
摘要:... Little is known on the influence of socio-demographic and social marketing strategies on enrollment and re-enrollment in the Community Health Fund/Tiba Kwa Kadi (CHF/TIKA) in Tanzania.
作者:Elizabeth Velema , Ellis L. Vyth , Ingrid H. M. Steenhuis
来源:[J].BMC Public Health(IF 2.076), 2017, Vol.17 (1)Springer
摘要:The worksite cafeteria is a suitable setting for interventions focusing on changing eating behavior, because a lot of employees visit the worksite cafeteria regularly and a variety of interventions could be implemented there.
作者:Mohammad Siahpush , Raees A. Shaikh , Regina Robbins ...
来源:[J].BMC Public Health(IF 2.076), 2016, Vol.16 (1)Springer
摘要:Abstract(#br) Background(#br)Strict restrictions on outdoor cigarette marketing have resulted in increasing concentration of cigarette marketing at the point-of-sale (POS). The association between POS cigarette marketing and smoking-induced deprivation (SID) has never been s...
作者:Marie A. Bragg , Margaret Eby , Josh Arshonsky ...
来源:[J].Globalization and Health(IF 1.485), 2017, Vol.13 (1)Springer
摘要:Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies’ online promotions use a variet...
作者:L. N. Signal , J. Stanley , M. Smith ...
来源:[J].International Journal of Behavioral Nutrition and Physical Activity(IF 3.577), 2017, Vol.14 (1)Springer
摘要:... Marketing of energy-dense nutrient-poor foods and beverages contributes to this worldwide increase. Previous research on food marketing to children largely uses self-report, reporting by parents, or third-party observation of children’s environments, with the focus most...
作者:Elisabet Llauradó , Magaly Aceves-Martins , Lucia Tarro ...
来源:[J].BMC Public Health(IF 2.076), 2015, Vol.15 (1)Springer
摘要:... The EYTO project works through a peer-led social marketing intervention that is designed and implemented by the adolescents of each participating country. Each country involved in the project acts independently. This paper describes the “Som la Pera” intervention Span...
作者:Luca Buccoliero , Elena Bellio , Maria Mazzola ...
来源:[J].BMC Health Services Research(IF 1.773), 2015, Vol.16 (1)Springer
摘要:...0 experience were identified through a literature review on experiential marketing in healthcare. Beta coefficients exhibited the effect that different healthcare experiential elements have on patient 2.0 satisfaction.(#br) Conclusions(#br)Results allow to state that a new marketing...

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