全部文献期刊会议图书|学者科研项目
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作者:Jessica J. Hoppner , David A. Griffith
来源:[J].Journal of Retailing, 2015, Vol.91 (4), pp.610-626
摘要:Abstract(#br)Over the past fifty years, the scope of research on international marketing channels has significantly evolved. From an early focus on factors influencing the expansion of marketing channels internationally, the literature now investigates a myriad of topics related ...
作者:Dionysis Skarmeas , Constantine S. Katsikeas , Stavroula Spyropoulou ...
来源:[J].Industrial Marketing Management, 2007, Vol.37 (1), pp.23-36
摘要:Abstract(#br)Although we are beginning to comprehend the fundamental importance of relationship quality in interorganizational exchange, a relatively small, but growing, body of literature that has not kept pace with the tremendous growth in global channel transactions has been d...
作者:Byeong-Joon Moon , Han-Mo Oh
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.224-238
摘要:Purpose(#br)The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases,...
作者:George S. Spais , Hans Ruediger Kaufmann
来源:[J].Thunderbird International Business Review, 2016, Vol.58 (3), pp.199-211
摘要:The starting points of this initial exploratory study are two research questions: (1) could marketing relationships in international marketing channels be predicted by international marketing managers’ behavior reflected by “honorable merchants’” key concepts (ethics and...
作者:Ko de Ruyter , Martin Wetzels , Jos Lemmink
来源:[J].European Journal of Marketing, 1996, Vol.30 (12), pp.22-38
摘要:States that providing quality customer service is increasingly regarded as an important basis for establishing and maintaining solid and long-term relationships between manufacturers and distributors in marketing channels. Discusses the results of a research project which was und...
作者:Richard A. Moore
来源:[J].European Journal of Marketing, 1991, Vol.25 (5), pp.47-59
摘要:Research into the relationship of UK exporting manufacturers andtheir West German agents and distributors is examined. The mailquestionnaire was the selected research instrument. Four participantdimensions were used in the evaluation and categorisation ofrelationship states. Thes...
作者:Rajiv Mehta , Alan J. Dubinsky , Rolph E. Anderson
来源:[J].European Journal of Marketing, 2003, Vol.37 (1/2), pp.50-85
摘要:... In the area of marketing channels, strategic alliances among international channel partners have become the norm as well. Thus, identification of inter-firm influence strategies – such as different leadership styles – used by the channel captain to motivate international ...
作者:Trond Hammervoll , Kjell Toften
来源:[J].Int. J. of Globalisation and Small Business, 2014, Vol.6 (2), pp.119-129
摘要:Despite their importance, there is little documentation of the role of niche product importers in the marketing channel. This paper contributes theoretically to the field of study by exploring important ways importers of niche products provide value to their suppliers. Data from ...
作者:Chris Manolis , Arne Nygaard , Bård Stillerud
来源:[J].International Business Review, 1997, Vol.6 (5), pp.501-518
摘要:Abstract(#br)This research investigates the effect of the environment on levels of vertical control in the international business arena. Both organizational economics and resource dependency perspectives emphasize, among other things, the impact of environmental uncertainty ...
作者:Tage Koed Madsen , Øystein Moen , Randi Hammervold
来源:[J].International Business Review, 2012, Vol.21 (4), pp.535-546
摘要:Abstract(#br)The article examines how small and medium-sized exporters collaborate with intermediaries in foreign markets by studying the level of control, i.e. the delegation of decisions rights and task solution. It goes one step further than previous research, since it examine...

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