全部文献期刊会议图书|学者科研项目
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作者:Shuliang Li , Jim Zheng Li
来源:[J].Expert Systems With Applications(IF 1.854), 2010, Vol.37 (10), pp.7094-7100
摘要:Abstract(#br)This paper is concerned with linking Web-based decision aid techniques and technologies for international marketing planning and exploring the value of such integration. Firstly, a theoretical framework for supporting the international marketing planning process is...
作者:Shuliang Li , Jim Zheng Li
来源:[J].Expert Systems With Applications(IF 1.854), 2009, Vol.37 (3), pp.2580-2587
摘要:Abstract(#br)The main purpose of this study is to investigate the use of multi-agent based hybrid intelligent systems in support of international marketing planning. In the paper, a conceptual framework is put forward and briefly discussed. A multi-agent hybrid system integr...
作者:Carlyle Farrell
来源:[J].The International Journal of Management Education, 2020, Vol.18 (1)
摘要:Abstract(#br)This paper seeks to determine whether international marketing simulations provide an authentic assessment of learning. The principles of authentic assessment dictate that assigned learning activities be aligned with the attitudes, skills and knowledge that students w...
作者:Thomas A. Larsen , Henry W. Kinnucan
来源:[J].Aquaculture Economics & Management, 2009, Vol.13 (2), pp.124-137
摘要:This study presents a new structural model that incorporates price linkage and marketing margin identity into a common framework. The inclusion of exchange rates expands the framework to include goods traded in different currencies. This allows empirical estimates to be made of h...
作者:Agburum Okechukwu , Kenneth. C. Adiele
来源:[J].African Journal of Hospitality, Tourism and Leisure, 2019, Vol.8 (1)
摘要:... They should be better prepared and develop service marketing strategies to attract visitors, develop and keep them as life time customers. The research on psychic distance and international marketing effectiveness of fast moving consumer goods multinational companies in Nig...
作者:Taewon Suh , Mueun Bae , Hongxin Zhao ...
来源:[J].Industrial Marketing Management, 2008, Vol.39 (2), pp.211-220
摘要:Abstract(#br)This study, using a sample of Korean multinational corporations, focuses on testing the relationships between the constructs of experiential knowledge, creativity, and performance in the context of international marketing projects. Relying on a multi-level conceptual...
作者:Tiger Li , S.Tamer Cavusgil
来源:[J].International Business Review, 1995, Vol.4 (3), pp.251-277
摘要:Abstract(#br)This article attempts to identify key research streams in international marketing during the past decade and highlights the evolution of the literature. Progress in six established research thrusts and two new research streams is discussed. Using content analysis, th...
作者:Wojciech Żukowski
来源:[J].Comparative Professional Pedagogy, 2015, Vol.5 (2), pp.88-91
摘要:Abstract Polish experience in training specialists in international marketing in the context of globalization and integration processes has been studied. A range of theoretical resources, namely Market Entry Strategy for Poland; the articles dedicated to international marketing...
作者:Mohammad Saeed , Zafar U. Ahmed , Syeda-Masooda Mukhtar
来源:[J].Journal of Business Ethics, 2001, Vol.32 (2), pp.127-142
摘要:Abstract(#br)International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit m...
作者:Gnizy , Shoham
来源:[J].Journal of Business-to-Business Marketing, 2018, Vol.25 (2), pp.67-89
摘要:ABSTRACT(#br) Purpose : This paper addresses intra-organizational power of international marketing (IM) functions. While IM functions play an important role in firms that operate in continuously changing international environments, their power has been under-explored. Importan...

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