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作者:Seyed Kamran Bagheri , Parya Raoufi , Mojgan Samandar Ali Eshtehardi ...
来源:[J].R&D Management, 2020, Vol.50 (1), pp.3-17
摘要:On November 15, 2015, Digikala, one of the largest online stores in the Middle East, launched its first‐ever crowdsourcing contest called ‘A glance at tomorrow’. What distinguishes this contest from common crowd‐based initiatives is that it was aimed at Business Model I...
作者:Morteza Moharrami , Faramarz Tahmasebi
来源:[J].Int. J. of Internet Marketing and Advertising, 2019, Vol.13 (2), pp.183-196
摘要:The present study is aimed at studying the effect of online video advertising design on online shopping goals (an experiment based on gender) in DigiKala Company. The method applied in this study is descriptive survey method. Statistical population in this study consists of all c...
作者:Sasan Azimi , Rouhollah Rahmani , Mahdi Fateh-rad
来源:[J].Technological Forecasting & Social Change, 2019, Vol.138, pp.243-253
摘要:Abstract(#br)Large technology-intensive enterprises and companies face a constant challenge: How can a set of selected high-tech projects get done in a manner that would minimize the total cost across all projects? In majority of cases, projects are assumed independent, lead...
作者:Arezoo Vafaei , Saeed Yaghoubi , Javad Tajik ...
来源:[J].Journal of Cleaner Production(IF 3.398), 2020, Vol.251
摘要:... Finally, to evaluate the applicability of the proposed mathematical model, Digikala company is used as a case study.
作者:Arash Vahdat , Ali Alizadeh , Sara Quach ...
来源:[J].Australasian Marketing Journal (AMJ), 2020
摘要:... Accordingly, this study examines social influence and peer influence in the TAM and collects 777 questionnaires from Digikala app users. Data were then analysed using structural equation modelling by AMOS. The findings indicate that perceived usefulness does not have a signif...
作者:Ali Gohary , Bahman Hamzelu , Hamid Alizadeh
来源:[J].Journal of Retailing and Consumer Services, 2016, Vol.31, pp.127-142
摘要:... Digikala and Bamilo) was employed to analyze data. Covariance-Based Structural Equation Modeling (CB-SEM) was employed to analyze data. First, the measurement model was performed to check validity and reliability of the constructs involved in the conceptual framework. Then, p...

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