全部文献期刊会议图书|学者科研项目
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作者:Juan Gabriel Brida , Marta Disegna , Raffaele Scuderi
来源:[J].Expert Systems With Applications(IF 1.854), 2014, Vol.41 (10), pp.4542-4553
摘要:... This paper contributes to this strand of literature by segmenting tourists visiting a cultural event. We utilize the Bagged Clustering method, a combination of traditional partitioning and hierarchical techniques, which is proven to be more effective. An ad hoc survey was con...
作者:Juan Gabriel Brida , Marta Disegna , Linda Osti
来源:[J].Expert Systems With Applications(IF 1.854), 2012, Vol.39 (13), pp.11349-11356
摘要:Abstract(#br)Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims to contribute to the tourism literature using the two-level approach proposed by Vesanto and Alhoniemi (2000) as an alternative and effective meth...
作者:D. Węziak-Białowolska
来源:[J].Public Health(IF 1.35), 2016, Vol.139, pp.161-169
摘要:Abstract(#br)Objectives(#br)Although there is strong uptake of active or passive engagement with the cultural and creative activities as determinants of individual health, well-being and social participation, few population studies report any causal influence on self-reported an...
作者:Marisa R. Ferreira , João Sarmento
来源:[J].Ekonomski Vjesnik, 2015, Vol.28 (S), pp.93-107
摘要:Given the significant impact that cultural events may have in local communities and their inherent organization complexity, it is important to understand their specificities. Most of the times cultural events disregard marketing and often marketing is distant from art. Thus an ...
作者:Adina Letiţia Negruşa , Valentin Toader , Rozalia Veronica Rus ...
来源:[J].Sustainability, 2016, Vol.8 (12)
摘要:Cultural events and festivals can have a significant and important influence on the development of local communities. Their utilization of the endogenous resources of an area means that these events, most often, have a positive impact on the local economy. Quite consequentially...
作者:Nancy Vandewiele Milligan , Els R. Nieuwenhuijsen , Carolyn L. Grawi
来源:[J].Disability and Health Journal(IF 1.446), 2014, Vol.7 (1), pp.105-113
摘要:Abstract(#br)Background(#br)Cultural events are abundant in a midwestern college town; however, individuals with disabilities have expressed concerns about their accessibility. Policymakers, business owners, and managers often ignore disability-related issues. Research shows ac...
作者:BB Konlaan , N Björby , LO Bygren ...
来源:[J].Public Health(IF 1.35), 2000, Vol.114 (5), pp.316-319
摘要:Abstract(#br)The aim of this study was to assess the specific biomedico-social effects of participating in cultural events and gentle physical exercise effects apart from the general effect of participating in group activities. This was a randomized controlled investigation us...
作者:Juan Gabriel Brida , Marta Meleddu , Oksana Tokarchuk
来源:[J].Tourism Management, 2017, Vol.59, pp.67-75
摘要:... The Christmas market is a cultural and retail event that creates a recreational value for visitors. This paper, using the travel cost method, estimates the recreational use value of the Meran Christmas market for one-day and multiple-day visitors. The aim is to estimate ...
作者:Manuel Cuadrado-García , Carmen Pérez-Cabañero , Juan D. Montoro-Pons
来源:[J].Management : Journal of Contemporary Management Issues, 2017, Vol.22 (1), pp.157-174
摘要:This paper measures satisfaction with a cultural event following an innovative approach by differentiating between the art form itself (core product) and the main attributes connected with it (augmented product). 122 individuals (out of 820 visitors) were interviewed on their ov...
作者:Daria E. Jaremen , Andrzej Rapacz
来源:[J].Turyzm, 2018, Vol.28 (1), pp.25-33
摘要:... The observation of the thriving museums in Poland and worldwide indicates that cultural events represent such an attractive component which expands the museum offer. The article presents an attempt of explaining the role of cultural events in developing a museum product bas...

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