全部文献期刊会议图书|学者科研项目
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作者:Gregor Polančič , Boštjan Orban
来源:[J].Computer Standards & Interfaces(IF 0.978), 2019, Vol.65, pp.45-60Elsevier
摘要:Abstract(#br)Communications essentially affect corporate success, which highlights the need for their standardized modeling and management. However, while systems and software have standardized languages for their visual representations, communications lack them. Accordingly, the...
作者:Patricia DURÁNTEZ-STOLLE
来源:[J].Revista Mediterránea de Comunicación, 2017, Vol.8 (1), pp.137-154DOAJ
摘要:Social media offer an opportunity for corporate communication in the context of Web 2.0, where image and reputation are affected by the delogue/conversations within virtual communities. Previous research on this issue, based on content analysis, points out the interest of compani...
作者:Ddo. Jesús Ángel López Ramón , Jesus.lopezramon@ua.es , Dr. Juan M. Monserrat Gauchi, Juan.Monserrat@ua.es
来源:[J].Revista Latina de Comunicación Social, 2009, Vol.64 (800-878), pp.300DOAJ
摘要:The aim of this piece of research is to determine the interrelationships between the corporate image used by the main restaurant franchises operating in Spain and the colours used by them. Following Colour Theory and the studies on colour psychology that will be dealt with durin...
作者:Ivette Soto Velez , Lina Margarita Gomez Vasquez
来源:[J].Revista Internacional de Relaciones Públicas, 2011, Vol.I (2), pp.157-174DOAJ
摘要:Companies around the globe are embracing and adapting social media for many differentintentions: customer service, marketing, internal communications, public relations orcorporate social responsibility, etc. It is now a reality that social media is channging the waystakeholders ...
作者:Roxana-Lucia Mihai
来源:[J].Valahian Journal of Economic Studies, 2017, Vol.8 (2), pp.103-110De Gruyter
摘要:Abstract Managerial communication assumes the analyses of the managers’ communicational behaviour, which has as aim fulfilling of tasks and organizational objectives, by working with people. A major objective is: to develop and share the necessary knowledge for growing man...
作者:Valentina Pirić
来源:[J].Tržište, 2008, Vol.20 (2), pp.149-162DOAJ
摘要:The subject of this paper is an analysis of the impact of corporate communications and of the intensity of their application on a company’s image management, and an emphasis of the role that a company’s image plays as one of the fundamental sources of its competitiveness ...
作者:Kevin McCullough Johnston
来源:[J].Internet Research: Electronic Networking Applications and Policy(IF 1.5), 2001, Vol.11 (3), pp.213-225Emerald
摘要:Seeks to inform the design of corporate communications for e-business. A critique of market orientation suggests that in the new paradigm of dynamically configured network organisations, a multiplicity of partners requires that the orientation must be broadened to allow dialogue ...
作者:Yan Jin , Lucinda Austin , LaShonda Eaddy ...
来源:[J].Public Relations Review, 2018Elsevier
摘要:Abstract(#br)This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were conducted to explore what lasting les...
作者:Cindy Sing Bik Ngai , Wing Man Lee , Patrick Pak Kei Ng ...
来源:[J].Studies in Higher Education, 2019, Vol.44 (11), pp.1990-2010Taylor & Francis
摘要:... This paper documents a successful three-year project case entitled, Corpcommsynergy, which integrates eLearning and collaborative approaches in an e-platform implemented in undergraduate and postgraduate corporate communication courses at a Hong Kong university. The study emp...
作者:Lipińska Monika
来源:[J].Social Communication, 2018, Vol.4 (s1), pp.23-29DOAJ
摘要:The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the s...

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