全部文献期刊会议图书|学者科研项目
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作者:Luis Miralles-Pechuán , Hiram Ponce , Lourdes Martínez-Villaseñor
来源:[J].Electronic Commerce Research and Applications(IF 1.48), 2020, Vol.40
摘要:Abstract(#br)Online advertising has become the most important area of publicity. From a post-2020 perspective, we identify three trends in online advertising comprising: the rapid evolution of online advertising mainly over mobile networks, how to cope with big companies leading ...
作者:Amir Farshbaf-Geranmayeh , Georges Zaccour
来源:[J].Omega(IF 3.024), 2020
摘要:... We develop a multi-period model to investigate pricing and advertising decisions in a supply chain, in the presence of two types of consumers, namely, myopic and strategic. We assume that the retailer’s advertising positively affects the consumer’s WTP at a decreasing ...
作者:Régis Y. Chenavaz , Gustav Feichtinger , Richard F. Hartl ...
来源:[J].European Journal of Operational Research(IF 2.038), 2020, Vol.284 (3), pp.990-1001
摘要:Abstract(#br)The marketing-mix of price–quality and advertising–quality relationship is well studied. Less understood is the price–advertising–quality relationship. This article fills the gap, investigating the interplay between price, advertising, and quality in an ...
作者:James K. Elrod , John L. Fortenberry
来源:[J].BMC Health Services Research(IF 1.773), 2017, Vol.17 (4)Springer
摘要:Healthcare communications directed toward the disadvantaged have the potential to elevate the health status of these underprivileged and highly-challenged individuals. From conveying advice which encourages healthy lifestyles to communicating the location and availability of vari...
作者:Jennifer Rup , Samantha Goodman , David Hammond
来源:[J].Preventive Medicine(IF 3.496), 2020, Vol.133
摘要:... Exposure to cannabis advertising and brand awareness differed across jurisdictions. Respondents in US legal states were more likely to report noticing advertisements, while those in Canada were more likely to report higher brand recall. Across jurisdictions, social media ...
作者:Emma Sainsbury , Stephen Colagiuri , Roger Magnusson
来源:[J].BMC Public Health(IF 2.076), 2017, Vol.17 (1)Springer
摘要:... Local and international research has focused on the unhealthiness of television advertising, with limited research into the growing outdoor advertising industry. This study aimed to examine the extent of food and beverage advertising on the Sydney metropolitan train network, ...
作者:Kimberley Dunstone , Emily Brennan , Michael D. Slater ...
来源:[J].BMC Public Health(IF 2.076), 2017, Vol.17 (1)Springer
摘要:Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a firs...
作者:Nongnuch Jaichuen , Stefanie Vandevijvere , Bridget Kelly ...
来源:[J].BMC Public Health(IF 2.076), 2018, Vol.18 (1), pp.1-9DOAJ
摘要:Abstract Background Food advertising is a key factor which influences children’s food preferences. This study assessed the rates, nutritional quality and contents of food and beverage advertising in children’s, youth and family television programmes in Thailand. Methods Free...
作者:Yung-Yao Chen , Kuan-Yu Chi , Kai-Lung Hua
来源:[J].EURASIP Journal on Image and Video Processing(IF 0.57), 2017, Vol.2017 (1), pp.1-12Springer
摘要:Abstract(#br)Mobile advertising refers to communication in which mobile phones are used as a medium to efficiently attract potential customers. Among mobile advertising applications, barcodes are becoming a very powerful mobile commerce tool. By capturing a barcode with a camera ...
作者:Gareth M. James , Courtney Paulson , Paat Rusmevichientong
来源:[J].Journal of the American Statistical Association(IF 1.834), 2020, Vol.115 (529), pp.107-122
摘要:Abstract(#br)Firms are increasingly transitioning advertising budgets to Internet display campaigns, but this transition poses new challenges. These campaigns use numerous potential metrics for success (e.g., reach or click rate ), and because each website represents a separate advertising...

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