农业与生物科学国际研究中心
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作者:Azilah Kasim , Ling LimCha
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter aims to document the issues and challenges facing Malaysia in promoting itself as a top international tourism destination. It begins with a review of the literature on 'what should be' and continues with presenting the issues and challenges of destination marketing i...
作者:Amorim, E. , Korstanje, M. E.
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter discusses (i) why the tourism industry is so attractive to terrorism and domestic crime; (ii) the formation of tourist destination image and its multiple facets; and (iii) the elements of tourism security.
作者:Priyakrushna Mohanty , Rajamanicam, H. , Anukrati Sharma
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter aims to (1) outline critical areas that have the potential to drive the future of sustainable tourism; (2) note down key challenges and criticisms as well as suggested measures; and (3) highlight the role of interlinkages and innovations as driving forces of future s...
作者:Naidoo, P. , Ramseook-Munhurrun, P. , Sowamber, V.
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter investigates how a major hotel group based in Mauritius, LUX* Resorts & Hotels, has implemented policies geared towards sustainable development. It discusses how the group aligns its strategies with national and international sustainable policies and sheds some light...
作者:López-SÁnchez, Y. , Pulido-FernÁndez, J. I.
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter provides practical guidelines to study the incorporation of sustainability into public tourism policies, with an intensive focus on promoting the incorporation of sustainability into tourist's behaviour. The output allows the identification of a set of issues of grea...
作者:Bas&tail , arangi&dotover , l, I&dotover ...
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter identifies different types of destinations in tourism (namely, urban, cultural tourism, sports tourism, business tourism, Cittaslow, brand and resort destinations) and develops a theoretical approach to different marketing strategies based on these types of destinati...
作者:Bayram, G. E.
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter explains niche tourism, brand and brand image, destination brand/image and film tourism and then discusses the contribution of film tourism to the brand image of niche destinations.
作者:Alabau-Montoya, J. , Ruiz-Molina, M. E.
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter analyses the use of branding of Spanish Civil War sites to promote sustainable rural tourism from a Triple Bottom Line perspective, i.e. economic, social and environmental sustainability. A review is first presented on dark tourism and its potential contribution to t...
作者:Mekawy, M. A.
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:Within the context of debates about differing models for rural development in Egypt, including collective, participatory, and bottom-up approaches, this chapter introduces the notion of 'strategic smart tourism investment', which is theorized in relation to the concepts of destin...
作者:C&tail , &dotlessi , nar, K. ...
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter discusses the opportunities offered by digital marketing in tourism as well as the rise of virtual tours which provides a fertile environment for potential visitors to explore virtual representations of tourism destinations.

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