作者:Kashef A. Majid , Hari Bapuji
来源:[J].International Marketing Review, 2018, Vol.35 (5), pp.850-868
摘要:Purpose(#br)The purpose of this paper is to examine how the location of a firm’s headquarters and component sourcing impact a firm’s responsiveness in a product-harm crisis in local market. (#br)Design/methodology/approach(#br)The authors collected data on 1,251 vehicle reca...
作者:Russell Belk
来源:[J].International Marketing Review, 2019, Vol.36 (4), pp.545-547
摘要:The purpose of this paper is to present an afterword to Steenkamp’s reflections on the future of globalization published in this issue of International Marketing Review .;;The paper is a commentary.;;Through examples and arguments, the comment emphasizes the need to think lo...
作者:Martin Heinberg
来源:[J].International Marketing Review, 2017, Vol.34 (4), pp.514-535
摘要:Purpose(#br)Local brands in emerging markets suffer from fierce competition and chronic disadvantages. The purpose of this paper is to investigate if outbreaks of animosity against the West (AAW) might benefit local brands by raising consumers’ willingness to pay (WTP) and w...
作者:Ting-Hsiang Tseng , George Balabanis , Matthew Tingchi Liu
来源:[J].International Marketing Review, 2018, Vol.35 (1), pp.72-92
摘要:Purpose(#br)The purpose of this paper is to examine the inconsistency of explicit and implicit domestic country bias (DCB) across different types of products and in the context of two countries. (#br)Design/methodology/approach(#br)Two studies in two countries are conducted ...
作者:Lori Radulovich , Rajshekhar (Raj) G. Javalgi , Robert F. Scherer
来源:[J].International Marketing Review, 2018, Vol.35 (1), pp.113-135
摘要:Purpose(#br)The purpose of this paper is to empirically examine the relationships between the drivers of economic growth in emerging markets to include entrepreneurial orientation (EO), human capital (HC), relational capital (RC), and international performance (IP). (#br)Design/m...
作者:Feng Hsu Liu , Lu Jui Chen , Hung Tai Tsou
来源:[J].International Marketing Review, 2019, Vol.36 (3), pp.342-364
摘要:The purpose of this paper is to investigate the effects of original equipment manufacturing suppliers’ local network embeddedness on buyers’ relative attention and joint innovation through service innovation competence.;;A structural equation model was analyzed using AMOS 21...
作者:Revti Raman Sharma , Gloria Sraha , Dave Crick
来源:[J].International Marketing Review, 2018, Vol.35 (4), pp.661-682
摘要:Purpose(#br)The purpose of this paper is to examine the mediating role of foreign market attractiveness on the association between export promotion programmes (EPPs) and export performance in the context of Ghanaian firms. In addition to understanding how EPPs help enhance t...
作者:Katerina Makri , Karolos-Konstantinos Papadas , Bodo B. Schlegelmilch
来源:[J].International Marketing Review, 2019, Vol.36 (5), pp.702-725
摘要:The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital brand usage. Specifically, this study considers a unique category of digital products, social networking sites (SNS), and develops a set ...
作者:Vasilis Theoharakis , Yannis Angelis , Georgios Batsakis
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.1026-1041
摘要:The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign...
作者:Yipeng Liu
来源:[J].International Marketing Review, 2017, Vol.34 (1), pp.46-67
摘要:Purpose(#br)The purpose of this paper is to investigate the role of transnational entrepreneurs in growing born global firms, with a focus on the growth process facilitated by collaborative entry mode. (#br)Design/methodology/approach(#br)The author chose the solar photovolt...


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