Emerald期刊
期刊
会议
图书
作者:Marco Ieva , Cristina Ziliani
来源:[J].International Journal of Retail & Distribution Management, 2017, Vol.45 (2), pp.195-210
摘要:Purpose(#br)The purpose of this paper is to identify patterns of medium preference for loyalty programs (LPs) among members to support the case for segmenting customers based on their medium preference. (#br)Design/methodology/approach(#br)A survey of nearly 2,000 customers who a...
作者:Maher Georges Elmashhara , Ana Maria Soares
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (2), pp.94-110
摘要:The purpose of this paper is to understand the role played by emotional states in the relationship between entertainment and social interaction with salespeople and shopper satisfaction.;;The proposed model was tested using a survey-based study, with a sample size of 318 mal...
作者:Kofi Osei-Frimpong
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (5), pp.511-529
摘要:Through the lens of self-determination theory (SDT), the purpose of this paper is to examine the influence of autonomous and controlled motivational regulations in driving consumer participation in social brand engagement (SBE) practices. In addition, the moderating effects ...
作者:Syed Muhammad Fazel-e-Hasan , Gary Mortimer , Ian Lings ...
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (8), pp.836-854
摘要:Occasionally, retail employees “break the rules” in order to help customers. Currently, there is little research on the mechanisms by which a sales assistants’ positive deviance intentions help them attain specific personal and organisational goals. The purpose of this ...
作者:Humberto A. Brea-Solís , Emili Grifell-Tatjé
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (2), pp.111-128
摘要:The purpose of this paper is to understand how a major retailer like Kmart lost its dominant position in the American retail industry.;;This paper contains a decomposition of profit change into meaningful economic drivers using a methodology that combines frontier analysis w...
作者:Danielle Lecointre-Erickson , Bruno Daucé , Patrick Legohérel
来源:[J].International Journal of Retail & Distribution Management, 2018, Vol.46 (9), pp.802-819
摘要:The global aim of this paper is to provide managerial and theoretical contributions in order to guide retailers in their decision to invest in interactive storefront technology and to fill in the gaps in the literature in regards to the influence and the role of exterior atm...
作者:Miralem Helmefalk , Adele Berndt
来源:[J].International Journal of Retail & Distribution Management, 2018, Vol.46 (11/12), pp.1077-1091
摘要:Retail stores are required to provide a stimulating in-store experience for customers and do this by developing various strategies. One strategy implemented by retailers is the use of sensory cues to encourage consumers to engage with the environment and the products on disp...
作者:Katarzyna Bilińska-Reformat , Barbara Kucharska , Malgorzata Twardzik ...
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (1), pp.2-18
摘要:The purpose of this paper is to recognise the areas of implementation of the principles of sustainable development (SD) in the model of retail chains activity. In the paper, the assumption was made that nowadays it is necessary to adopt the rules following SD while making st...
作者:Pascale Ezan , Gaelle Pantin-Sohier , Caroline Lancelot-Miltgen
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (6), pp.659-679
摘要:A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a food product and as a source of well...
作者:Samuel Nucamendi-Guillén , Miguel A. Moreno , Abraham Mendoza
来源:[J].International Journal of Retail & Distribution Management, 2018, Vol.46 (8), pp.726-743
摘要:Purpose(#br)Fashion retail companies typically exhibit short life-cycles, high volatility and low predictability. Therefore, their success is largely determined by the organisation’s flexibility and responsiveness. The purpose of this paper is to present a methodology to fac...

我们正在为您处理中,这可能需要一些时间,请稍等。

资源合作:cnki.scholar@cnki.net, +86-10-82896619   意见反馈:scholar@cnki.net

×