作者:Ramendra Pratap Singh , Neelotpaul Banerjee
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.494-509Sage国际出版集团
摘要:This study tries to explore the factors contributing to the source credibility of celebrities as brand endorsers and, subsequently, develops a conceptually integrated scale for the same in Indian perspective. To conduct an empirical investigation, a survey is conducted consi...
作者:Amanjot Singh , Manjit Singh
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.311-327Sage国际出版集团
摘要:The study attempts to capture static (long-run) as well as short-run time-varying co-movement among the US, frontier and Brazil, Russia, India and China (BRIC) equity markets (Morgan Stanley Capital International (MSCI) indices) in a multivariate framework after the recent g...
作者:Ammar Jreisat , Hassan Hassan , Sriram Shankar
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.280-296Sage国际出版集团
摘要:This study aims to undertake an evaluation and examination of the productivity change of the Egyptian banking sector, using a novel data set which covers 14 banks operating in the Egyptian market from 1997 to 2013. We use a non-parametric approach Data Envelopment Analysis (DEA) ...
作者:Sunil Atulkar , Bikrant Kesari
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.477-493Sage国际出版集团
摘要:Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to buy something immediately. The main objective of this study is to figure out the relationship between consumer trait and impulse buying. The studied constructs were refined and validated by ex...
作者:Uttara Jangbahadur , Vandna Sharma
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.455-476Sage国际出版集团
摘要:The aim of this study is to identify the factors of employee development (ED) and to validate those identified set of factors using confirmatory factor analysis (CFA). Data were collected personally from employees of manufacturing industries. Factor analysis was carried out to ex...
作者:Sukanya Panda , Santanu Kumar Rath
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.424-438Sage国际出版集团
摘要:This article mainly investigates the impact of information technology (IT) infrastructure on organizational agility. Primary data collected from 300 business and IT executives working in various publicly owned banking groups functioning across India have been used for this study ...
作者:Arshian Sharif , Sahar Afshan
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.257-279Sage国际出版集团
摘要:There are few empirical models that analyse the interactive relationship between defence spending and income inequality in economic theories (Meng, Lucyshyn, & Li, 2013). This proposition is addressed in the present study with sound statistical investigation by utilizing annual t...
作者:Anupama Singh , Sumi Jha
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.357-375Sage国际出版集团
摘要:The purpose of this research is to understand the concept of organizational health (OH). Further, this research developed a construct of OH derived from factors identified in extant literature. Data from 121 scientists working in engineering and scientific divisions of Counc...
作者:Shaista Alam , Qazi Masood Ahmed , Muhammad Shahbaz
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.328-341Sage国际出版集团
摘要:The dynamic relationship between bilateral exports demand for Pakistan and exchange rate volatility as well as some selected explanatory variables with six major trading partners’ countries, namely, USA, UK, Japan, Saudi Arabia, Germany and UAE, has been examined during 1982...
作者:Reeti Agarwal
来源:[J].Global Business Review, 2018, Vol.19 (2), pp.510-531Sage国际出版集团
摘要:The present study was undertaken to gain an insight into the Indian customers’ attitude towards bundling. Combination of household items and tourism services was found to be most likely to be purchased by customers in bundles. Price was found to be the most important factor ...


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