Emerald期刊
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作者:Boryana V. Dimitrova , Daniel Korschun , Yoto V. Yotov
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.377-402Emerald
摘要:Purpose(#br)The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. (#br)Design/methodology/approach(#br)The unique bilateral data set consists of 861 country pairs. Coun...

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