Emerald期刊
期刊
会议
图书
作者:Vasilis Theoharakis , Yannis Angelis , Georgios Batsakis
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.1026-1041Emerald
摘要:The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign...

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