Emerald期刊
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作者:Ya-Ling Chiu , Lu-Jui Chen ...
来源:[J].Journal of Business & Industrial Marketing, 2018, Vol.33 (5), pp.665-679Emerald
摘要:Purpose(#br)The purpose of this study is to examine the effect of perceived value on customer loyalty through affective commitment in the online group-buying (OGB) context. This paper addressed the following questions: what are the factors affecting customer loyalty (i.e. re...
作者:Ya-Ling Chiu , Ku-Hsieh Chen ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.996-1025Emerald
摘要:Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products, but they have not adequately compared the differ...

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