Emerald期刊
期刊
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作者:Tony C. Garrett , Sungkyu Lee , Kyounghee Chu
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.272-292Emerald
摘要:Purpose(#br)The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms of consumer product evalu...

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