Inderscience 出版公司
期刊
会议
图书
作者:Jens Lehnen , Tobias Sebastian Schmidt , Cornelius Herstatt
来源:[J].Int. J. of Product Development, 2016, Vol.21 (2/3), pp.212-232Inderscience 出版公司
摘要:The lead user method symbolises a technique of integrating advanced users into the New Product Development (NPD) to cope with firm's increasing necessity of successfully innovating. Implementing this method, companies often face challenges typically linked to barriers in project ...

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