Inderscience 出版公司
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作者:Alexander Brem , Tamara Kürzdörfer
来源:[J].Int. J. of Product Development, 2016, Vol.21 (2/3), pp.144-174Inderscience 出版公司
摘要:Recent developments in the global economy indicate that new product development (NPD) activities are not limited to any single country; rather, they have spread across nations and cultures. This study aims to increase the understanding of NPD through an intercultural analysis by ...

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