作者:Simone Guercini , Matilde Milanesi
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.403-424Emerald
摘要:Purpose(#br)The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive o...
作者:Simone Guercini , Andrea Runfola ...
来源:[J].IMP Journal, 2018, Vol.12 (2), pp.210-215Emerald
作者:... Andrea Runfola , Simone Guercini , Lorenzo Zanni
来源:[J].IMP Journal, 2018, Vol.12 (2), pp.333-345Emerald
摘要:Purpose(#br)The purpose of this paper is to study the role of the actors (especially firms) in interactions between contexts defined as “innovation ecosystems.” (#br)Design/methodology/approach(#br)The paper presents a conceptual framework. A review of the literature to fram...
作者:Simone Guercini , Andrea Runfola
来源:[J].Journal of Business & Industrial Marketing, 2015, Vol.30 (3/4), pp.269-278Emerald
摘要:Purpose(#br) – This paper aims to study the role of the focal firm in local communities. In particular, it aims at analyzing such firms’ contribution to innovation, proposing a classification of the interactions and role systems that contribute to determining the innovationa...
作者:Simone Guercini
来源:[J].Management Decision, 2014, Vol.52 (4), pp.662-674Emerald
摘要:Purpose(#br) – The purpose of this paper is to deliver an introduction to the Special Issue on new qualitative research methodologies in management. (#br)Design/methodology/approach(#br) – The reasons of interest for the object of this Special Issue are explained through the...
作者:Simone Guercini , Annalisa Tunisini
来源:[J].IMP Journal, 2017, Vol.11 (1), pp.91-108Emerald
摘要:Purpose(#br)The purpose of this paper is to examine the issue of “formalization” in business networks as an instrument of industrial policy. Formalization in business networks is not a debated topic but it can affect organizational and inter-organizational dynamics considera...
作者:Simone Guercini , Silvia Ranfagni
来源:[J].Journal of Service Theory and Practice, 2015, Vol.25 (2), pp.162-180Emerald
摘要:Purpose(#br) – The purpose of this paper is to focus its attention on the analysis of buyer-seller interactions in facility services. In particular it proposes to investigate the interactions Italian municipalities develop with sellers involved in facility services outsourci...
作者:Silvia Ranfagni , Simone Guercini , Belinda Crawford Camiciottoli
来源:[J].Management Decision, 2014, Vol.52 (4), pp.724-736Emerald
摘要:Purpose(#br) – The purpose of this paper is to discuss the current role of qualitative research in the analysis of the relations between brands and consumers in new market spaces, with particular reference to how it can be enhanced with quantitative techniques to study inter...
作者:Belinda Crawford Camiciottoli , Silvia Ranfagni , Simone Guercini
来源:[J].European Journal of Marketing, 2014, Vol.48 (5/6), pp.1092-1112Emerald
摘要:Purpose(#br) – The purpose of this exploratory study is to propose a new methodological approach to investigate brand associations. More specifically, the study aims to show how brand associations can be identified and analysed in an online community of international consume...
作者:... Andrea Runfola , Simone Guercini , Gian Luca Gregori
来源:[J].IMP Journal, 2015, Vol.9 (3), pp.233-249Emerald
摘要:Purpose(#br) – The purpose of this paper is to propose evidence on the role of serendipity in business relationship. It concerns the understanding of the unplanned development of the relationship and the opportunities that may arise from taking serendipity as a “shaping...


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