Sage国际出版集团
期刊
会议
图书
作者:Sheetal Mittal , Neena Sondhi , Deepak Chawla
来源:[J].Global Business Review, 2018, Vol.19 (1), pp.131-146Sage国际出版集团
摘要:While emerging markets like India present a highly conducive environment for impulse buying behaviour, they also represent a conundrum due to their cultural and contextual distinctiveness from Western/developed markets. Most existing research in the domain in these markets aims t...

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