Emerald期刊
期刊
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作者:Ram Herstein , Netanel Drori ...
来源:[J].International Marketing Review, 2017, Vol.34 (4), pp.559-578Emerald
摘要:Purpose(#br)Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically differs across countries. Whilst market share in some...
作者:Ram Herstein , Ron Berger , Eugene D. Jaffe
来源:[J].Competitiveness Review, 2014, Vol.24 (4), pp.293-305Emerald
摘要:Purpose(#br) – The purpose of this conceptual paper is to present a new approach that will enable marketers in developing and emerging countries to promote their products, irrespective of their country of origin’s image. Many companies in emerging and developing countries, i...
作者:Ron Berger , Ram Herstein
来源:[J].Management Research Review, 2014, Vol.37 (9), pp.778-790Emerald
摘要:Purpose(#br) – This article aims to present a historical overview of the evolution of business ethics in China and highlights the ways in which its ethical structure lags behind its rapid economic expansion. Understanding Guanxi, the Chinese social network of reciprocal busi...
作者:Ron Berger , Ram Herstein
来源:[J].Journal of Small Business and Enterprise Development, 2015, Vol.22 (3), pp.549-562Emerald
摘要:Purpose(#br) – The Chinese diamond industry is dominated by SMEs. The purpose of this paper examines which of the three business strategies prevalent in the global diamond industry is utilized by Chinese diamond SMEs compared to those used in other western countries. In so d...
作者:... David Lamond , Yossi Gavish , Ram Herstein
来源:[J].Journal of Management History, 2016, Vol.22 (3), pp.341-362Emerald
摘要:Purpose(#br)The primary purpose of this paper is to fill the research gap regarding the evolution of managerial processes within (largely family) diamond industry firms, especially over the past seven decades. (#br)Design/methodology/approach(#br)Qualitative data were gathered fr...
作者:Ram Herstein , Shaked Gilboa , Eyal Gamliel
来源:[J].Journal of Product & Brand Management, 2013, Vol.22 (5/6), pp.331-341Emerald
摘要:Purpose(#br) – The present study aims to investigate the role of brand store image in the context of private and national fashion brands. The study examines two issues: do private brand consumers differ from national brand consumers in their perception of the attributes they...
作者:Ram Herstein , Eugene Jaffe
来源:[J].Competitiveness Review: An International Business Journal, 2013, Vol.23 (1), pp.55-67Emerald
摘要:Purpose(#br) – The purpose of this paper is twofold. First, the study traces 30 international marketing strategies of Nigerian agri-business firms in order to learn whether these firms work today according to the marketing concept in their attempts to export their products. ...
作者:Ram Herstein , Sigal Tifferet ...
来源:[J].Cross Cultural Management, 2012, Vol.19 (2), pp.196-214Emerald
摘要:Purpose(#br) – The purpose of this paper is to investigate the association between three personality traits (individualism, materialism and the “need for cognition”) and two characteristics of shoppers who buy private-label brands (their predisposition to do so, and the...
作者:Ram Herstein , Ron Berger
来源:[J].Journal of Business Strategy, 2013, Vol.34 (2), pp.38-44Emerald
摘要:Purpose(#br) – City branding has become a very popular activity all over the globe. In this paper the authors aim to show the importance of sports events in city re-branding strategies, and how businesses take advantage of such opportunities to increase their incomes. (#br)D...
作者:Ram Herstein , Ron Berger
来源:[J].Journal of Business Strategy, 2013, Vol.34 (5), pp.54-59Emerald
摘要:Purpose(#br) – Cities all over the world rebrand themselves in order to refresh their image and attract/continue attracting tourists, industry or whichever group they hope to engage. Cities have tended to rebrand themselves based on varied social events and festivals such as...

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