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作者:Per Kristav
来源:[J].Int. J. of Product Development, 2016, Vol.21 (2/3), pp.117-143Inderscience 出版公司
摘要:Now, more than ever, we are told that 'authenticity' is an added value that customers want. The objective of this study is to determine what kind of authenticity is relevant to design, and whether it can be used as a standardised procedure to improve product design. In this study...
作者:Per Kristav , Anders Warell , Lena Sperling
来源:[J].Int. J. of Product Development, 2012, Vol.16 (3/4), pp.243-262Inderscience 出版公司
摘要:This paper presents two pilot studies done as part of the development of a future tool for remote customer assessment of intangible product experiences. There is a need from industry to better understand how customers perceive products in relation to other products. The aim is to...

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