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作者:Swati Singh , Pallavi Srivastava
来源:[J].South Asian Journal of Business and Management Cases, 2018, Vol.7 (1), pp.11-20Sage国际出版集团
摘要:This case revolves around how Rajeev Samant, Founder and CEO, Sula Vineyards, Nashik (Maharashtra, India), changed the face of Indian wine industry and made Sula wines a successful brand in both Indian and international landscape. Sula has become a pioneer brand which not on...
作者:Pallavi Srivastava , Jyotsna Bhatnagar
来源:[J].Vision: The Journal of Business Perspective, 2010, Vol.14 (1-2), pp.25-34Sage国际出版集团
摘要:This paper addresses the concerns associated with talent acquisition and how employer brand can overcome some of them. Based on the literature review and supported with the first stage sequential mixed method exploratory research, the paper summarises and aggregates the results o...

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