Emerald期刊
期刊
会议
图书
作者:Netanel Drori , Ron Berger
来源:[J].International Marketing Review, 2017, Vol.34 (4), pp.559-578Emerald
摘要:Purpose(#br)Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically differs across countries. Whilst market share in some...

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