作者:Deepak Chawla , Neena Sondhi
来源:[J].Global Business Review, 2016, Vol.17 (6), pp.1412-1426Sage国际出版集团
摘要:This exploratory study is a pioneering research in the study of chocolate consumption amongst Indian consumers. Most studies look at chocolate consumption as deviant behaviour. However, for a developing country like India the frequency and amount of consumption is low; hence...
作者:Rituparna Basu , Neena Sondhi
来源:[J].Global Business Review, 2015, Vol.16 (5), pp.879-890Sage国际出版集团
摘要:Marketers in the modern times are increasingly viewing globalization of the sports market as a huge opportunity to enter unchartered territories by riding on the popularity of a game. The enduring motivation of the sports consumers to connect with their favourite sport comes with...
作者:Neena Sondhi
来源:[J].Global Business Review, 2014, Vol.15 (4_suppl), pp.126S-127SSage国际出版集团
摘要:V. Kumar, Profitable Customer Engagement: Concept, Metrics and Strategies . New Delhi: SAGE Response Books (SAGE Publications India Pvt Ltd), 2013, 311 pp. ₹ 795 (ISBN: 978-81-321-1340-9 [HB])
作者:Neena Sondhi
来源:[J].Global Business Review, 2007, Vol.8 (2), pp.283-302Sage国际出版集团
摘要:A major change observed worldwide, is the growing concern over health risk associated with consumption of food with residues of agro-chemicals used in production. This heightened awareness about health and environmental issues has generated interest in alternative farming te...
作者:Neena Sondhi
来源:[J].Global Business Review, 2006, Vol.7 (1), pp.57-75Sage国际出版集团
摘要:The ever-evolving fashion industry is a clear reflection of the changing patterns in the social, political, technological and economic environment of a society. The past few decades have seen significant and diverse changes in consumer habits and lifestyles. At long last, garment...


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