Emerald期刊
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作者:Namhoon Kim , Eunha Chun , Eunju Ko
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.254-271Emerald
摘要:Purpose(#br)The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions regarding fashion collections. Korea (Seoul) and overseas (New York and Paris) coll...

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