Emerald期刊
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作者:Christina Sichtmann , Milena Micevski
来源:[J].Journal of Services Marketing, 2018, Vol.32 (5), pp.559-569Emerald
摘要:Purpose(#br)This study aims to investigate whether and how strongly cultural (mis)matches influence immigrant customers’ satisfaction, as well as if this relationship is mediated by cultural or service employee performance attributions. In addition, the authors test whether ...
作者:Lara Stocchi , Nina Michaelidou , Milena Micevski
来源:[J].Journal of Product & Brand Management, 2019, Vol.28 (1), pp.28-49Emerald
摘要:Purpose(#br)This study aims to examine the drivers and outcomes of the usage intention of branded mobile applications (apps), revealing findings of theoretical and practical relevance. First, it uncovers the specific technological features that underpin the perceived usefuln...
作者:Milena Micevski , Selma Kadic-Maglajlic ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.979-995Emerald
摘要:The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save the Children), provide the impetus for this exploratory research, where the purpose of this paper is to examine the conceptualization an...
作者:Nina Michaelidou , Milena Micevski , Nikoletta Theofania Siamagka
来源:[J].Journal of Product & Brand Management, 2015, Vol.24 (2), pp.134-146Emerald
摘要:Purpose(#br) – This paper aims to examine consumers’ non-profit brand image, brand typicality and past behaviour as determinants of intention to donate to two children charity brands. (#br)Design/methodology/approach(#br) – Data for this study were obtained from two sep...

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